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The Research on Visual Identity Design for the Thematic Activities

Author: ZhaoChunYan
Tutor: PengBo
School: Donghua University
Course: Art of Design
Keywords: Themed events Visual image design Identity Unique Unity
CLC: J524
Type: Master's thesis
Year: 2010
Downloads: 88
Quote: 0
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Abstract


Active communications industry booming in recent years the attendant activities effect more and more of our attention. International events spread industry has been rated as a sunrise industry with high investment, high profit, short cycle impact. Led to the rapid development of the advertising industry, food and beverage industry, the financial sector. At the same time, along with the generation and economic development of the brand image design, visual image design activities unknowingly developed. Until now, the design theme activities in various countries, the pace of development of the various regions of different activities communications industry is more developed European countries led naturally related to the design of high-speed development of theme activities, relative to the world's environment The design is still in the learning and reference mimic the main stage, can not meet the rapid pace of economic development, it is urgent to improve the design theory and practice. Theme activities on the international design detailed classification, there have been a classic brand event marketing and packaging. For example, the World Horticultural Exposition, the World Science and Technology Fair, have a more perfect visual image design system and branding packaging. However, many similar activities, how to be unique and innovative, from the theme style, geographical elements, the characteristics of the times, and so many ways to define the visual image. Thematic activities, large-scale, complex projects, often need to focus on the whole, by the uniform packaging commanding visual zero piecemeal details, and create an overall image. Theme visual image design is the use of the plane visual graphics, text and other media to convey a variety of information on the activities of a design style. In fact, it is the visual communication in advertising and packaging, are designed to convey information as by certain media. In the form of modern moving visual image design has joined the multi-style display of three-dimensional forms and multimedia form of change. In this paper, graphic design good visual image of the terminal design knowledge, the classification of the visual image of the design elements in the theme activities, analysis, summary extract how to do highlight the theme, unconventional, to be completed at the same time a unified visual image design of theme activities. And the departure from the multi-angle, multi-dimensional design development perspective elaborate themed events visual image design integration and cross-border trends. And ultimately, exemplify the visual image of the identity of the packaging and promotion of the theme activities help provide a valuable reference system, the development of this industry.

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