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A Multi-angle Study on Brand Names

Author: ZhaoPeiQin
Tutor: WangXueCheng
School: Tianjin College of Finance
Course: English Language and Literature
Keywords: Brand Name Multi-angle study Proposal
CLC: F713.3
Type: Master's thesis
Year: 2005
Downloads: 899
Quote: 1
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Abstract

As we all know, where the world is everything all name. A good name will play a big role. On the products, in particular. In most of the cases, a good brand name will greatly contribute to the increase in product sales. In contrast, a bad brand name would be detrimental to the product sales. Such as the quality of the two identical or similar, people generally tend to buy products with good brand name. Brand name research with practical application value. Brand name research includes not only the knowledge of the language, but also including marketing, culture, translation, psychology and aesthetic knowledge. There is no doubt that the brand name of the study will largely promote the construction of many disciplines such as marketing, linguistics theory. At the same time, the brand name of the study will also be beneficial to the culture, translation, psychology and aesthetic research. There are a wide variety of brand name research, but so far the author is no development of research scholars on the brand name for the multi-angle. The author attempts to brand name multi-angle study, though still imperfect, but still want to be able to provide some useful lessons for the brand name. This paper includes the following sections: Introduction, marketing analysis, linguistic analysis, cultural analysis, translation and analysis, psychology, aesthetic analysis, recommendations of the brand name. Introduction significance of some of the major topics of reasons, literature review, research, world marketing trends, the research methodology, and research purposes. The brand strategy is an important part of the marketing strategy, brand strategy and brand names belong to. Marketing analysis is extremely important. This section mainly from the marketing of the brand name for all levels. The name is a word or words, it is clear that it belongs to the category of language. The subjects of the study of language is called linguistics. Linguistic analysis of some of the major include: analysis of phonology, morphological analysis, lexical analysis, syntax analysis and linguistic characteristics of the brand name. The language is an integral part of the culture, the brand name of cultural analysis section analyzes the culture reflects in the brand name. Yan Fu \This article also recommends follow this standard translation of the brand name. Click the the standard authors suggest five translation methods used in the translation of the brand name. The psychology major study of behavior and mental processes. Psychologists use the scientific method of behavior and mental processes. Psychological research, especially the study of consumer behavior and psychology is essential for brand name. This part is mainly from a psychological point of view, the brand name. Study called aesthetic beauty. Good brand name will make people have a good association. And good association will create a voice beauty, physical beauty and imagination. Aesthetic analysis of the brand name is a reference value. This section mainly from an aesthetic point of view on the brand name. Conclusion that, consider the brand name from the multiple perspectives of marketing science, linguistics, culture, translation, psychology and aesthetics, the only way to remove the brand name.

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