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Enterprise development potential key factor in the continuity of life, that every successful business prerequisites. Development potential of enterprises proper evaluation can guide governments and investors for the right investment, and promote the development of Chinese enterprises management discipline, you can specify the direction of corporate strategy for sustainable development, providing diversification new thinking. Globalization of the world economy so that China's industrial enterprises in which the external environment is more varied and difficult to grasp the status quo, in the face of a considerable number of today's industrial enterprises sustainable development capability is not ideal, the status of the development potential yet to be excavated, in the face theorists in how to analyze, evaluate, and tap the business potential of this issue has not been perfect situation, from the enterprise level of Chinese industrial enterprises in the development potential problems, correct evaluation of the development potential trend, so that any industrial enterprise can see themselves and the ideal the gap between business and Fenti Swagger, has a very important practical significance. Firstly, clearly defined and in-depth development potential of industrial enterprises reveals the connotation and characteristics, that is, the development potential of industrial enterprises of the enterprise in the context of sustainable development to maintain the value of the potential production capacity, a comprehensive, anticipatory characteristics. Secondly, this chapter from the development potential of existing industrial enterprises dimensions - resources, capabilities and market three aspects, the potential impact of each dimension to analyze the key factors proposed product and market aspects of the main indicators are: market growth prospects and competitive conditions, the main product growth potential; resources and capabilities of the main indicators are: management of resources and capabilities, technical resources and capabilities - financial resources and ability, conceptual resources and capabilities, innovation, human resources, institutional resources and capabilities. And so to establish a comprehensive evaluation of the development potential of industrial enterprises index system. In the design of this system, we fully reflects the long-term indicators, dynamic and static targets, indicators of a single multi-level nature combined with the characteristics of the system and method of calculating the indicators, evaluation criteria and the significance of the design of the index system the description. In this structure, framework, this paper focuses on the fourth chapter how to build based on AHP and fuzzy evaluation method of fuzzy comprehensive evaluation model. Among them, a key step in the model such as the use of AHP for evaluation index weights, index normalization process, consistency checking, etc., are treated as described in detail herein, the model has a strong practical for industrial enterprises in a timely manner from various fields find and solve problems. Finally, to Beijing North's Enterprise, for example, the use of the results of this paper - the potential development of industrial enterprises evaluation index system and evaluation model to evaluate the potential for future development of enterprises, and diagnostic pointed out deficiencies in existing enterprises.
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