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Research on Cyber Sales Promotion Tactics and Evaluation Methods

Author: MenHaiYan
Tutor: ZhangXiangXian
School: Jilin University
Course: Business management
Keywords: Web promotion Promotion strategy Methods of Evaluation Network economy
CLC: F713.36
Type: Master's thesis
Year: 2005
Downloads: 1185
Quote: 2
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Abstract


Network promotion as a corporate marketing With the improvement of network technology and computer technology has been greatly developed , especially in recent years, the rapid development of the network economy , network promotional improve enterprise management level , to promote the development of enterprise information has become more shows its important role . However in the promotion of the development of our network is still in its infancy , it is merely the continuation of the traditional promotional and does not reflect the network promotion online advantage , impede the process of the development of the modern enterprise management information . According to the economic development status of our network , through the network of economic theory and network promotional changes , analyze the the network promotional strategies influencing factors and network promotional strategy selection . Start from the fourth chapter network promotional strategy based on the analysis of network promotional impact factors performance evaluation index system and evaluation methods , and detailed analysis and argumentation . Empirical analysis of the performance evaluation method in the final chapter of this paper, as an example of a vehicle manufacturers of network promotional mix strategies .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading
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