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Designning the Program of Meijia’s Corporate Culture Construction

Author: HuJianJun
Tutor: HuPei
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Corporate Culture The building of enterprise culture
CLC: F279.26
Type: Master's thesis
Year: 2005
Downloads: 763
Quote: 1
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Abstract


With the development of the knowledge-based economy , the rise and fall of the enterprise culture will play an increasingly important role , even a critical role . Competition between enterprises of the 21st century , there is a corporate culture of competition . Domestic business is acutely aware of the great role of the corporate culture at the same time , eager as a reference and learn more in line with the country-specific success stories of the building of enterprise culture . Firstly clear that want to adopt the corporate culture 's definition and its constitute the basis and structure of the framework of the theory of corporate culture , MEGA 's enterprise culture construction conditions and status carried the in-depth analysis , and design of the MEGA 's enterprise culture construction program and its implementation plan , which provides the actual case of a corporate culture construction . The article describes the theoretical knowledge and research status of the corporate culture , the corporate culture of the world-famous Wal-Mart Stores Inc. and well-known domestic enterprises in West Hope Group 's corporate culture . The focus of this paper is to conduct in-depth analysis of the basis for the design of the MEGA unique corporate culture -building programs , and the definition of the enterprise culture spirit layer , system layer , material layer three structures , design of its corporate culture -building programs . Finally, the implementation of the corporate culture -building programs should pay attention to the problem , the the specific U.S. good corporate culture -building programs implementation plan introduced . In the construction of MEGA corporate culture of this according to the characteristics of the industry , as well as their actual conditions and reality , \the construction of corporate culture under domestic enterprises have some reference and reference , the numerous try one of the domestic enterprises to explore the way of the building of enterprise culture .

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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