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Study on Exploitation of the Tourism Souvenir in Kachgar

Author: ZhaoZhi
Tutor: JinHaiLong；WangZhe
School: Xinjiang Normal University
Course: Geography
Keywords: Kashi Tourist souvenirs Development Strategy Market Shopping behavior
CLC: F592.7
Type: Master's thesis
Year: 2006
Downloads: 755
Quote: 9
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Abstract


Since the reform and opening up , China's tourism industry in recent years has been a great development, but as a means of tourism income , an important part of the tourism commodity development of tourist souvenirs has long lagged behind , can not meet the growing demand of domestic and foreign tourists , a serious impact on China's tourism the overall economic benefits of the industry to become the weak link in the process of tourism development . Accelerate the development of tourist souvenirs plays an important role in increasing the proportion of tourist commodities in the total tourism revenue , tourism has become increasingly mature . Therefore, the study of tourism, business travel sector more and more attention to the development of tourist souvenirs , tourist souvenirs are also increasing . Kashi tourist souvenirs -depth study has not yet commenced , and Kashi Government has noted the significance of the development of tourist souvenirs , decided to step up the development of tourism souvenirs . It is for these two considerations , has been systematically studied the tourist souvenir market in Kashgar , the development strategy of the Kashi special souvenirs . This article from Kashi tourist souvenirs products market status quo tourism products, tourist souvenirs Research and development of domestic and international tourism souvenirs status quo brief description ; Next, I topics in accordance with and research of tourist souvenirs basic theory and concepts ; as well as the current situation of the tourist market in Kashgar tourist souvenir market in Kashgar ; consumer behavior factors impact Kashi tourists made ??according to the questionnaire and the field of investigation ; and identify the tourist souvenir market in Kashgar the problem ; Finally, question some of the specific ways in the development of tourist souvenirs . In this paper, research on the development of tourist souvenirs in Kashi , want to play a certain role in promoting the development of tourist souvenirs in Kashi . Meanwhile, we hope that the data analyzed in this article , as well as the experience gained in the development of tourism souvenirs in other areas to be learned .

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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