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Read in the road

Author: FengShuo
Tutor: SongXieWei
School: Central Academy of Fine Arts
Course: Art of Design
Keywords: Speed Outdoor Advertising Way of reading Your audience
CLC: J524.3
Type: Master's thesis
Year: 2006
Downloads: 167
Quote: 2
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Abstract


Through physical popularization of knowledge , as well as science fiction novel , the film's rendering of the concept of time and space is that people no longer unfamiliar topic . In everyday life it is easy to ignore the time , but it's there never will be negative . With the passage of time busy , running in the minutiae of the concrete jungle of the city , so you can say that we are by virtue of their own displacement speed of communication and exchange of information with the outside world . With the flourishing of the industrial age , and the advent of the information age , people's speed faster and faster and showing a variety of face , at the same time, the information needs of more expansion . The ultimate goal of this article is based interactive exploration of the relationship between speed and outdoor advertising , from which summed up in terms of speed or time and space to look at the design of the outdoor advertising system . In the the original practical results based on the extensive case studies , as well as outdoor advertising design assistant , from the local to the whole , from static to dynamic , outdoor advertising under the influence of the speed characteristics presented some inadequate , and potential possibilities. And stratified by speed , combined with the outdoor advertising the location of the end, finishing a set of outdoor advertising systems - linear outdoor advertising system . I think that the a linear outdoor advertising system proposed can allow the industry overall and dynamic environment , thinking about design creativity, and the advertising specification management, and the image of the city design play a role .

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