Dissertation > Excellent graduate degree dissertation topics show

The Establishment of Public Relations Theoretical Model for Government to Control the New Media

Author: YeXiaoZuo
Tutor: ChenXianHong
School: Huazhong University of Science and Technology
Course: Communication
Keywords: New Media Public Relations Right of Access to the Media Source Attribution
CLC: G206
Type: Master's thesis
Year: 2009
Downloads: 163
Quote: 0
Read: Download Dissertation

Abstract


In recent years, various new communication technologies are developing rapidly. While catching more eyes, the new media make reconstruction of communication industry. Leading by World Wide Web and cell phone, many new media, such as blog, RSS, cell phone message, cell phone newspaper, already become the main media in our lives. At the background of new media, the transmission of information has been changed completely, which brings new challenges to government to control the media.Government is always control the traditional media by technology obstruction, law forbidden and news examine. However, these methods can no longer resolve new problems. New media take on the feature of democracy. Government has to make up for the traditional control methods trough the noncompulsory way of public relations.The thesis analyzes the theory of“Right of Access to the Media”and the relationship of“Media–Source Attribution”, and brings public relations into control model as a noncompulsory method. As last, it introduces the new control theoretical model of government controlling the new media, which completes the management system of new media for government.

Related Dissertations

  1. On the Forest Police Public Harmonious Relations in Guangdong Province under the Context of Collective Forest Ownership System Reform,F326.2
  2. New Media from the Perspective of Contemporary College Students’ Ideological and Political Education Present Situation, Question and Countermeasure Research,G206
  3. Enhance the Ability of Government Crisis Countermeasures,D630
  4. Studies of the Public Health Expenditure of the Chinese Government,D631.1
  5. Mobile Media-Based Government-Public Relations Building Research,G206
  6. Application of New Media in the Twenty-Ninth Olympic Games,G811.21
  7. A Comparative Study about Public Relations Mode on Network of Local Government,D035.5
  8. Research of Government Image Management in Public Crisis,D630
  9. Police Public Relations construction of grassroots research,D631.1
  10. The Research on New Police Public Relations,D631.1
  11. Presentation of digital media art,J04
  12. Photo Montage,J204
  13. Interactive Media Used in Public Environment Guidance System,G206
  14. The Analysis on New Development Trends of the Net Advertising,F49
  15. The Expression of the New Media Art in the Public-interest Ad,F713.8
  16. New Media Art in the Science Communication,G315
  17. Based on human-computer interaction technology tablet message system construction,TP311.52
  18. Research and implementation of new media art and WEB2.0 Wal -off system based on,TP393.02
  19. The spread of new media and music,G206
  20. Murdoch holding \,G219.561

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
© 2012 www.DissertationTopic.Net  Mobile