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Study of the C City’s Mobile Communication Company’s Strategy of Marketing Channel Integration

Author: LiuHui
Tutor: DuanGang
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: mobile communication customer satisfaction marketing channel ability of competition
CLC: F626
Type: Master's thesis
Year: 2005
Downloads: 434
Quote: 0
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Abstract


Since 1990’s, mobile communication has had a high-speed growth in the promotion of economy & technology. At present, mobile communication has become the telecom trade that has the most profitable ability, the vastest future, while the fiercest competition. After China’s entry into the WTO, the competition of the telecommunication market becomes rougher and rougher. Competitors in this market are more and more focused on making marketing strategies to improve customer satisfaction and loyalty. Being one mobile communication service supply, C city Mobile Communication Corporation(CMCC) is facing some new problems as it grows rapidly. It mainly shows as the strategy of marketing channel is falling behind the company’s, and the customer’s satisfaction is influenced and lower the ability of company’s competition. Facing these problems that exists in CMCC’s marketing, and according to fact situation, I completely analyzed CMCC’s marketing environment and competitive pattern, deeply investigated the market channel’s situation and company’s satisfaction.

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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