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The Study of Out of Control in Good Management in the Marketing Channels Management of AMO Cosmetic
Author: QuanYongLin
Tutor: ZhengJiaXiang
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Cosmetic Channel conflict FALSIFYING
CLC: F426.7
Type: Master's thesis
Year: 2004
Downloads: 728
Quote: 0
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Abstract
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The development of the cosmetics industry in China has experienced a rapid growth in the process , and to maintain a growth rate of annual double-digit percentage points , but the rapid growth of the industry as well as to bring the subject of many obscure marketing , marketing channel conflict management one channel conflict management , \\Seriously affect the corporate brand intangible assets and the normal business , consumers as a result of the confusion in the price of brand lost confidence , agents lost faith in enterprises , manufacturing enterprises unknowingly suffered huge losses. Firstly, the status quo of the cosmetics industry analysis , market prospects for the development of cosmetics , the cosmetics industry marketing channels characterized ; followed by the channel conflict theory to explore the Chinese cosmetics enterprise channel management \members , the impact of brand development and how effective management \problem AMO sales and analysis of the causes of the \problem solution highlights AMO Company \
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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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