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Study on the Development Strategy of the Western Heavy Industry Co.LTD under the Promoting of the New Energy Equipment Industry

Author: LiuShengLong
Tutor: LiZhiYuan
School: Lanzhou University
Course: Business Administration
Keywords: Development Strategy the Western Heavy Industries New Energy Equipment Development Tactics
CLC: F426.4
Type: Master's thesis
Year: 2011
Downloads: 69
Quote: 0
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Energy is the key material base to the development of national economy and the improvement of people’s living standards. At present, the global energy industry is under the double pressure which is energy exhaustion and environmental protect, so actively developing renewable energy has become the consensus in the world. At the same time, with the development of renewable energy industry, new energy equipment industry also welcomed new development opportunity. Under this background, enterprise strategy management theory is introduced, and the connotation and level of strategic management and strategic management analysis framework is also introduced based on this theory.This paper will fully analyse the existing industry structure and development potential of the western heavy industries according to the existing industrial foundation, explore development needs of the new energy equipment manufacturing industry, and plan the western new energy equipment manufacturing base based on the research of industry management structure optimization and the planning advantages of regional economic development aiming at the existing practice of the western heavy industries. This research analyse the political economic environmental assessment, regional developmental condition assessment, the assessment of the developing trends of manufacturing industry, the assessment of the competition environment in the manufacturing industry, technical equipment assessment, human resources and other resources assessment under the promoting of the new energy equipment industry in the western heavy industries. It also focuses on the analysis of the establishment of general development strategy, the improvement of the company mission and vision, business planning strategy and the target plans in the western heavy industries around the enterprise strategic management. Besides, it will conduct the detailed design for the implementation phase of the developing strategy and establish the implementation methods of the implementation phase of the developing strategy. Meanwhile, it conducted detailed plans directed at the details of the development strategy of the western heavy industries in the following four aspects:the determinement of management system optimization strategy, the strategy design of market cultivation, the strategy design of employee’s career development and the strategy design of enterprise culture.Finally, it will formulate feasible development strategy which is in accord with the national industrial policy as well as the actual development of the western heavy industries by analyzing the national industrial policy and the development environment of the western heavy industries. Besides, it will gradually extend the depth and breadth between the management mode and development demands and form the research innovation of systematic research achievements and interdisciplinary research innovation step by step to promote the benign healthy development of enterprise directed at the management concept of the western state-owned enterprise, the research of safe sustainable development and the management research of the western new energy development equipment manufacturing industries.

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