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With Popularization of Higher Education in the process, quality of higher education more and more students, parents, community attention. As college students in the main, is the most direct experience of higher education services who are most concerned about the quality of higher education groups, but also the most trusted university Determined and judge of school quality. Through the survey of college students satisfaction situation, you can find out the advantages and disadvantages of school services for the education authorities to provide valuable information, which the university's own development and the development of higher education has an important significance. In this paper, customer satisfaction based on the theory of \The use of \Using SPSS statistical analysis of data collected, the services derived satisfaction index, analysis of individual characteristics on the impact of student satisfaction. The use of marketing in the Quadrant analyzes the advantages and disadvantages of each service location, and finally make some conclusions based on research to improve Student Satisfaction strategy. Through research drew the following conclusions: (1) Nanchang five college undergraduates of university image, teaching service, campus culture, student support and management services, logistics service life satisfaction in the \relatively satisfied with the service, the students are not satisfied with perceived value. (2) teaching services, student support and management services, library services, logistic service, overall satisfaction have been suffering from a grade, students, the gender, the subject of a different nature, the higher the satisfaction of the lower grades, rural student satisfaction than urban students, girls than boys satisfaction, student satisfaction than science class liberal arts students. (3) After-quadrant diagram analysis drawn public image of the school, teaching practice and practice activities, school environment, teachers and students to pursue, schools reward punishment system, mental health education and counseling services, to help poor students, administrative staff efficiency, administrative staff attitude, quality of canteen food, canteen staff attitude, the school is the school needs to be improved hospital services \This paper concludes that China should establish a standardized Student Satisfaction index system, and regularly publish student satisfaction (CSI) status. College students in colleges and universities should establish customer satisfaction service concept, the true understanding of students' needs and expectations in order to improve the overall service of university undergraduates satisfaction.
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