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The Policy on the Strategic Alliance of Herbal Enterprises in the Northeast of China

Author: LuShiYu
Tutor: ZhaoShuKuan
School: Jilin University
Course: Business management
Keywords: Northeast Chinese medicine Strategic Alliance Construction Strategy
CLC: F426.7
Type: Master's thesis
Year: 2006
Downloads: 276
Quote: 1
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Abstract


The purpose of this thesis is to the northeast of the pharmaceutical companies to build and develop strategic alliances provide a theoretical basis , methodological guidance and strategic advice for building a pharmaceutical enterprises in Northeast China 's competitive strategy and enhance pharmaceutical companies in the northeastern region of competitiveness constructive suggestions . This thesis is focused through the foreign and domestic biopharmaceutical business development alliance strategy research, the northeastern region in the development of pharmaceutical enterprises alliance strategy issues , namely in the interpretation of strategic alliances \, discusses the Northeast Chinese medicine strategic alliance \For this paper, the meaning and types of strategic alliances were clearly defined, systematic and in-depth discussion of the mechanism of strategic alliances , and strategic alliances for the theoretical explanation. In this thesis, pharmaceutical enterprises in Northeast China to build strategic alliances Mode of the main line, to fully utilize the resources in Northeast China principle , a more systematic study of the northeastern region of pharmaceutical companies an effective way to build strategic alliances . In this paper the connotation of strategic alliances and type of clearly defined , systematically and thoroughly discussed the mechanism of strategic alliance . This thesis is to build a strategic alliance Northeast Model as the main line , as in pharmaceutical products and pharmaceutical products, substitutes, reference to foreign and domestic biopharmaceutical company strategy development model, looking Northeast Chinese medicine effective strategic alliance pathway . This paper uses the theoretical research and case studies combining research methods, proposed Northeast Strategic Alliance of Chinese medicine that should be experienced model, analyze pharmaceutical enterprises in Northeast China strategic alliance necessity situation, problems and strategies , and then select the northeastern Chinese medicine enterprise development strategy chosen strategy .

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