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Shahu, Shapotou tourist area is located in the northern part of Ningxia tourism with two sand by a river, is the most important of the two of the most influential tourist area of ??Ningxia, is also a leading tourist resources similar and complementary near the tourist area, both \Advantage not fully play out, but two very unique tourism resources, the weakening of the overall attractiveness of the tourist area, the slow development of tourism because the unreasonable tourism development and competition, the result in each of the tourist area of ??specialty. This paper uses the theories and methods of economics, geography, science and other disciplines, based on the analysis of competitive status and causes of Shahu, Shapotou tourist area space, to explore the tourist area Shahu, Shapotou developed and proposed the corresponding countermeasures. The main contents are as follows: (1) Shahu, the status of the Shapotou tourist area, the main problems. Shahu, the Shapotou tourism resources of the tourist areas are water sand combination is characterized by similar tourism resources, the development of tourism products overlap with similar phenomenon is more serious, tourism image, tourism single product structure, the lack of creativity, The market is small. (2) When the the two tourist area similar tourism resources, scenic rank case, the tourist areas to determine the size of the attractive tourist area, the spatial distance from Fountain Shahu Tourism Zone Distance of Ningxia's most important tourist places and Visitors distribution center near Yinchuan City, its appeal will be stronger than Shapotou travel. According to the principles of tourism maximum effectiveness in the case of the same play time, visitors to the tourist destination to spend less time tourism benefits the greater its appeal, the stronger, due to the time of the Shahu Tourism Zone compared Shapo the head tourist area, Shahu Tourism Zone Tourism maximum benefit is higher than the the Shapotou tourism area, its appeal is also strong in Shapotou tourist area. Shahu Tourism Zone to implement joint-stock earlier, to establish a modern enterprise system, its operational flexibility and efficiency is higher than Shapotou travel. (3) the implementation of regional cooperation in tourism development, to avoid unreasonable tourism competition, Shahu, Shapotou two tourist areas can build the overall attractive tourist destination, resource sharing, market share, the advantages of scale and agglomeration benefits . The paper analyzes the cooperation constraints Shahu, Shapotou tourist area 6, that cooperation on the government level has not yet formed, operating system bound single product structure, the interests of the more difficult assignment, did not form the concept of win-win The lack of inter-regional tourism enterprise groups. And to analyze the feasibility of cooperation, complementary, voluntary participation, equality and mutual benefit, and gradually carried out and competing with the principles of cooperation. The corresponding strategic differentiation strategy, space expansion strategy, brand strategy. (4) Based on the above analysis, the paper discusses the basic content of the of Shahu, Shapotou tourist area of ??regional tourism cooperation in tourism development, mainly the integration of tourism resources development characteristics of tourism products, enrich the cultural connotation of tourism products, the joint development of tourist routes, common to develop new markets and build a tourist environment. Basic countermeasures proposed to ensure cooperation in tourism development of the two major tourist areas, mainly the removal of administrative barriers, the formation of the Tourism Group Company, to increase tourism management and protection of tourism resources and the environment.
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