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Design and implementation of the decision-making marketing systems in mobile phone sales in the industry

Author: CaoYuMei
Tutor: LiYi;WeiXianMin
School: University of Electronic Science and Technology
Course: Software Engineering
Keywords: mobile phone marketing decision support system data warehouse on-line analysis data mining
CLC: TP311.52
Type: Master's thesis
Year: 2010
Downloads: 31
Quote: 1
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Abstract


In the past few years, the selling business of mobile phones all over the world have been developing fast and the competition has become white-hot. To obtain more information and knowledge faster, all industries are spending more on data analysis and strategic decision systems. The core to maximize the profit is strategy. The faster development of information technology and the globalization of economy have greatly enriched the channels to obtain relative informaiton and lessened the communication barriers. Howerer, greater changes to companies which have to face more fierce competition and more complicated running environment and thus it is more difficult to form and maintain their competition defences. Such heavy competitive pressure brings higher requirement on the period, quality and accuracy of the companies’strategic decisions. Strategies for different problems can rarely form comparatively fixed rules or solutions; the complexity of the strategic decisions are difficult to set up accurate mathematical models; therefore, the subjective judgement of the decision-makers can be hardly relied to make scientific and efficient decisions. This thesis, aimed at the business features of the mobile phone retail trade, by using data warehouse, on-line analysis, data mining and marketing management system, designs a complete retail trade marketing decision support system, which can make accurate and fast data analysis and bring maximum competitive advantages to companies.The subject is oriented from the decision support system of mobile phone marketing, and designs a complete decision support system technical plan in response to all stages of the marketing process. The system prodives the following marketing analysis and decision support functions: analysing market opportunities, research and choose the target market, make marketing strategies, organize, execute and control the marketing work. For the established marketing strategies, the system perfors funtions of organizing and executing them in detail and control the performing process of the marketing plan to ensure the efficient execution of the plan.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
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