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Development Strategy Study about China Railway Parcel Express Co., LTD

Author: ChenTianPeng
Tutor: HeYaoQin
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Express delivery Development Strategy
CLC: F259.23
Type: Master's thesis
Year: 2005
Downloads: 503
Quote: 2
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Abstract


The corporate strategy is based on analysis of the external environment and internal resources , the survival and development of the competition and make the overall , long - term planning and countermeasures . The increasingly fierce market competition , enterprises to survive and continue to grow , to develop the right strategy is especially important . No strategic enterprise , its vitality is short. China Railway Parcel Express Co., Ltd. is a new type of integrated courier company . On the one hand , With the deepening of reform of the railway , the railway system from the original industry management into a professional management ; the other hand , due to intensified competition in the domestic and international express delivery companies , the market is rapidly changing the single mode courier company can not survive . China Railway Parcel Express appear to meet the requirements of these two aspects of the railway reform and market . China Railway Parcel Express Co., Ltd. of strategic planning process , based on the strategic management theory , draws heavily on the latest achievements of the strategic research at home and abroad , the external environment and internal resources of the China Railway Parcel Express conducted in-depth analysis and research , SWOT analysis , details of the China Railway Parcel express strengths and weaknesses , and to clarify the opportunities and threats facing the company . China Railway Parcel Express to build the domestic first-class courier companies as a strategic goal , the specific proposed the implementation of large customers , build service-oriented enterprise the perfect courier network construction , strengthen the construction of logistics nodes , establish strategic brand management and expand financing channels . Meanwhile, in China Railway Parcel Express production management, marketing management , human resources , financial management , information technology and corporate culture workable implementation plan .

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CLC: > Economic > Economic planning and management > Material economic > Countries in the world material economy > China > Supplies business and management
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