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The Different Kinds of Culture & the Strategies of Commercial Cross-Cultural Communication

Author: LiHuaiCang
Tutor: QinZhiXi
School: Wuhan University
Course: Journalism
Keywords: Different cultural types Commercial cross-cultural communication , strategy
CLC: G05
Type: Master's thesis
Year: 2005
Downloads: 552
Quote: 1
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Abstract


Cultural differences in decision behavior differences , different cultural types of international managers Intercultural Communication Strategy conducting cross-cultural action is bound to select the business for their own cultural identity . Requirements of economic globalization, multinational corporations and international managers must implement the survival of international and cross-cultural management , and in this process , people are trying to share their information and meaning behavior is commercial intercultural communication . Connotation of its spread is the purpose of cross-cultural management and international marketing for the realization of its spread - business profitable . Different cultures people must select commercial corresponding Intercultural Communication Strategy . Intercultural Communication Strategy decide the commercial culture generally has closely with commercial activities , pursuant to article five kinds can be applied to commercial intercultural communication culture type is selected : Hofstede 's five dimensions of national culture \Hall's high and low context culture, the culture of the plight of Chuanpunieer , Francis Fukuyama , a culture of trust and Caoshi tide culture with five theories. The appropriate people can develop a variety of commercial culture Intercultural Communication Strategy , international manager can take with cross-cultural adaptation strategies based on the specific economic environment and cultural type of its activities are located . Although cultural types have different commercial intercultural communication strategies also have their own focus, but can really play a role in order to make commercial Intercultural Communication Strategy , understanding the need to maintain two overall grasp \\

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CLC: > Culture, science,education, sports > Cultural Theory > The relationship between culture and other subjects
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