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In the context of global economic integration and knowledge-based economy , China's insurance industry , especially in the life insurance industry is facing severe challenges. To seek survival and development of China's life insurance industry , \Therefore , how to improve customer satisfaction and to improve customer loyalty , the problems of China's life insurance industry in dire need of attention . This article , based on the past six years , the status quo of China's life insurance industry survey and data collection, collation , analysis of the existing customers of China's life insurance industry composition and impact of its option to purchase the seven factors ; based on SCSB, ACSI, ECSI the customer satisfaction index model analysis , the establishment of a suitable model of the life insurance company in China customer Satisfaction Index , and build this model , increase customer emotions \variable ; article will affect China's life insurance company customer satisfaction factors into corporate image , perceived quality , perceived price three categories , and set the measure of all kinds of customer satisfaction variables ; This article by our level of consumer spending and consumer psychology . life insurance company agent services , back office services , rates and other direct evaluation of customer satisfaction as characteristic variables ; existing customers according to Ping An Life survey data , the use of customer Satisfaction Measurement model built by fuzzy comprehensive evaluation method show that China's life insurance companies in the corporate image, and back office services , customer satisfaction higher customer satisfaction , while life insurance rates , insurance diversity is still relatively low , and thus the development of Ping An Life Insurance Company the supporting arguments .
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