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The local real estate market winds and clouds changes much currently, macroscopic policy environment, the market supply condition complications, can hardly find out a four seas all quasi- truth or experience for put, the complexity of the item development environment’s making the item development possibility, the accrual analysis become is an importance. Because the Chinese city turn progressto speed, wanting to face a new circumstance, new surrounding continuously in the construction process, how look for a way that have own the special features during the period of constuct, in keeping with local place or the business enterprise development of the method, theories is the work that the whole city turns development process in a concrete instruction.This text is learn with the market, the economics of knowledge etc. constucts an conomic performance of process, finance to carry onto themarket environment, development of the real estate item investment development completely thorough of analysis, argument. The item develops process of each link is a connection mutually, producing decision sale, selling in the meantime a check and supervision a product production. Be producing with of the sale, the price strategy, marketing strategy, the expansion strategy, sale strategy of the development item’s hasing equally can’t underrate of function. The item invests main part to become the real estate product directly, but the product have of the market turn the ability and the product value to promote very great degree of space to be decided by the marketing decision up, carrying on analysis, judgment from the angle folio the hair item of the consumer from the investment performance of the angle thinking, the analysis item of the marketing. From the development step, process of the angle reasonable programming item of the funds, since "within our means", strict, science control funds use, attaining the funds usage of the biggest value price; Also "mete out for go into", pass strategies, such as combination marketing, price and sale…etc., the design funds of science returns a plan, the funds that promises the whole item throws in time, the safety return.This text research express that the landscape finance of the international item the internal rate of return is 19%, finance the clean current value(I_c=8%) is 60,870,000 dollars, the investment recovery expects for 2.2 years(contain the construction period), the item can go and can acquire satisfied investment repay also.
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