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Corporate Culture and It’s Relation to Performance

Author: WuZhiXia
Tutor: CaiNing
School: Zhejiang University
Course: Business management
Keywords: Corporate Culture Stakeholders Enterprise Performance
CLC: F270
Type: Master's thesis
Year: 2006
Downloads: 1983
Quote: 5
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Abstract


Corporate culture and business performance at home and abroad in recent years, the relevance of the research focus, a large number of empirical studies have been used to demonstrate the correlation between the two. However, the corporate culture can affect business performance analysis is rare. Therefore, this article from the enterprise culture actors influence the perspective of Corporate Culture and Performance. From the stakeholder theory and business practice, in recent years, the subject of corporate behavior changes, corporate governance is from the \managers, employees into corporate stakeholders. Therefore, this article will focus on corporate culture Why can affect stakeholders, how they affect stakeholders influence the outcome of the three major issues, and in the process produced the costs and benefits of corporate culture, corporate culture and to analyze the performance of relevance, which is both previous theories blank for a supplement, while the corporate practice has certain guiding significance. This is an important innovation of this paper lies. The specific content of this chapter is organized and conclusions are as follows: The first part of Chapter 1 Introduction This paper presents the background and significance of the main concepts related to have defined, and the thesis research methods and innovation was described clearly intended this article The main contents. The second chapter is the corporate culture and business performance, corporate stakeholders theoretical research literature review, through a brief evaluation of this proposed research direction. The third to sixth chapter is the main part of the theoretical analysis, but also the core of this paper. The third chapter is proposed based on the theory of corporate culture - corporate stakeholders - business performance relationship model, and analyzes the operation mechanism of this model, this paper presents the overall research framework. The fourth chapter analyzes the impact of corporate culture is different stakeholders, the process and forms were how. Through analysis we concluded that corporate culture will have a direct impact on all stakeholders, shareholders, employees, corporate culture will be a direct impact on three levels, suppliers, partners, governments, communities vulnerable to corporate culture and values ??perceived level of direct affected, and the customer, society will only be directly affected by the direct impact of perceived culture. Corporate culture will also be passed between stakeholders, particularly important that the employees of the corporate culture by influencing other stakeholders, corporate culture by influencing stakeholders to influence customers. Chapter V analyzes the influence of corporate culture corporate stakeholders how they affect business performance. Drawn corporate culture impact on stakeholders allows businesses to obtain stakeholder emotional loyalty and trust, thereby increasing stakeholder favorable behavior of enterprises, thus affecting business performance. Chapter VI combines the fourth and fifth chapter analyzes the corporate culture impact on stakeholders in the process of

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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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