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Research on China's home appliance marketing channels

Author: ChenYongTao
Tutor: JingFengJie
School: Wuhan University
Course: Business Administration
Keywords: Appliance industry Marketing channels Online marketing channels
CLC: F426.6
Type: Master's thesis
Year: 2005
Downloads: 1555
Quote: 1
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Abstract


With the increasingly fierce market competition , the marketing mix of product, price , promotion, are difficult to achieve sustainable competitive advantage , marketing channels growing business concern , and became one of its key development strategy . For domestic appliances enterprises, especially the case . This article is in this context of China's home appliance marketing channel research. This paper begins with an overview of the current research background appliance marketing channels , expounded China's home appliance marketing channels marketing in today's increasingly important position , indicating the importance and necessity of their research . The second chapter the concept of marketing channels , marketing channels features, marketing channels design, marketing channel management , marketing channel mode , the current domestic marketing channels and other aspects of research introduces the theory of marketing channels for the writing of this article doing theoretical preparation . The third chapter introduces the history of China's home appliance marketing channels and the current situation and development of China's home appliance channel model has several major markets and its advantages and disadvantages . Given the current Chinese urban and rural economic development gaps and appliance sales in rural and urban real differences exist , the fourth chapter of our appliance marketing channel analysis is divided into urban market analysis and marketing channels appliances appliance marketing channels of the rural market . Chapter V describes as a viable home appliances online sales , China's household electrical appliance enterprises should be how to build network marketing network marketing channels and channel management . Finally, for more on China's home appliance marketing channel analysis summarized for useful discussions .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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