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Strategy Study for Wuhan Sunco Real Estate Corporation

Author: XiaoJun
Tutor: WangChangZheng
School: Wuhan University
Course: Business Administration
Keywords: real estate competitive strategy Wuhan Sunco
CLC: F293.3
Type: Master's thesis
Year: 2005
Downloads: 445
Quote: 1
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Abstract


The paper subscribes Wuhan Sunco real estate co. has a thinking to its competitive strategy in order to carry mission of its mother corporation into effect.In sight of the view of PEST, SWOT and SPACE strategy theory, the writer analyses Sunco’s strategy of work and corporation based on it’s resources and circumstances, meanwhile gives some advice of developing strategy and strategy implementation to Sunco Corporation.The paper is composed of five parts. The first contains theory. The second is the circumstance of real estate including marketing and competitors .The third analyses its internal circumstance. The fourth is selecting the strategy system including selecting compete advantages , the last is the advice of carrying strategy .

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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