Dissertation > Excellent graduate degree dissertation topics show

A Study on the Comparative Advertising in China and the United States

Author: DengXiongYing
Tutor: WangPeiWei
School: Huazhong University of Science and Technology
Course: Communication
Keywords: comparison advertising comparative study legal situation
CLC: D912.29
Type: Master's thesis
Year: 2005
Downloads: 1101
Quote: 4
Read: Download Dissertation

Abstract


My dissertation is a comparative study of comparative advertising in China and the USA and tries to deal with the differences on the using and managing of this marketing instrument in a detailed and profound way. After defining the term “comparative advertising”and indicating the different types of the approach, I devote the next section to questions associated with the historical development and practical use of comparative advertising in the two countries as well as attempt to outline answers to the questions: To what extent do cultural and economic components affect the use of comparative advertising? What must one take into account when planning comparative advertising? The answering of these questions are coupled with a quantitative study under investigation as well as in-depth analysis dealing with the well-known COLA comparative advertising campaign in the United States. This section is followed by a description of the legal situation of comparative advertising in the respective countries that enabled me to both work out existing similarities and differences. Special attention is paid to the amendment of the Chinese Law Against Unfair Competition in 1993 as well as the US Federal Trade Commission and the self-regulatory scope and procedures. The last section is reserved for conclusions and recommendations for future research. Some American advertising regulations related to the study had been attached to the end of the thesis as appendix.

Related Dissertations

  1. Comparative Research on the Contents of Information Technology in Elementary Schools between China and India,G623.58
  2. The Comparative Study of the Course Content of Gymnastics of the Chinese Mainland and Taiwan Professional Sports Colleges,G831
  3. Midwestern farmers Media Literacy Research,G206
  4. A Comparative Study on Three Cloze Variants of Rational Cloze, Multiple-Choice Cloze and C-Test,H319
  5. Cultural Differences in Contrastive Rhetoric between Chinese and English in Situation Comedy,H15
  6. Investigation and analysis of some institutions US Nursing Master of Education programs,R-4
  7. A Comparative Study on the Reporting of Libya War Between Chinese and British Newspaper,G212
  8. Sino-US differences in moral approach impact on effectiveness,G641
  9. Study on Comparison between Miccoli Thyroidectomy and Conventional Open Thyroidectomy,R653
  10. Prevention of Pollution from Ships of Legal Issues,D922.294
  11. Basic content entry procedures comparative study program,G886.1
  12. Comparative Studies on Deng Xiaoping’s and Jiang Zemin’s International Strategic Thoughts,A849
  13. A Comparative Study of Two Chinese Versions of Jennie Gerhardt—from the Perspective of Ideology and Poetics,I046
  14. Richard Strauss and Gustav Mahler Comparison of Art Songs,J605
  15. The Comparative Study and the Influence Factors of the Syndrome of Habitual Abortion in Different Times since the Founding of PR China,R271.4
  16. Study on the Shear Behavior of Large Longitudinal Slope Bridge Deck Asphalt Pavement Surface,U443.33
  17. Design of the Comparison between Domestic and International Road Alignment Study,U412.3
  18. Research of International Development for the Index of Industrial Production,F402.4
  19. Comparative Study on Sino-Japanese \,H36
  20. Comparative Study of PBLT and CBLT in English Listening Testing,H319
  21. Researches on the Comparis of the Teaching Languages between Chinese Teaching and TCAFL (Teaching Chinese as a Foreign Language),H195.1

CLC: > Political, legal > Legal > UNIVERSITY > Economic Law
© 2012 www.DissertationTopic.Net  Mobile