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The Research on the Development of Digital Television in China

Author: YangZuo
Tutor: ZhaoZhenYu
School: Huazhong University of Science and Technology
Course: Journalism
Keywords: Digital TV Development dilemma Overall shift Strategic breakout
CLC: G229.2-F
Type: Master's thesis
Year: 2005
Downloads: 471
Quote: 3
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Abstract


In this paper, the digitization of television media quickly and crisis-ridden process , the consumer market environment , the demand for digital TV , with supply and digital TV business model combing discusses the competitive market environment of China's digital TV trying to clarify the development trend of the contradictions , the operating mode of the storm , industrial management and government regulatory elements between China 's digital TV product demand and product supply . The main point of the text : China's digital TV dual aspects of the challenges facing the development of our other new media growth and foreign digital TV . At the same time , China 's consumer level has gradually increased , the income gap is widening year by year , the grim trend of the market environment of China's digital TV ; 2 . Lack of demand for China's digital TV supply difficulties , the overall shift measures as the main line of the development of China 's digital TV business model, in the positive sense . But also facing content bottleneck problem of funding sources , the network split , the level of consumption , consumption habits and culture series ; under the conditions of our country , as a new era of information industry of China 's digital TV industry is facing between market power and the executive power balance problems . To solve the above problem , the strategy of the development of digital television . Recommend our digital TV content production , price positioning , sales operations series of economic activity to the contents of a small minority , the price level of the industry chain integration mode expansion and diversification of funding sources , along with economic development and consumer economic conditions change, the timely adjustment of product strategy ; addition , the government seize a combination of regulation and deregulation , encourage the industrial development of digital multimedia content production and absorption of foreign investment , private capital , have principles deregulated its expansion space ; in our digital TV standards development , technology , network integration , economic development , to seize control , to achieve industrial strength combined with each other and government control , to promote industrial development .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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