Dissertation > Excellent graduate degree dissertation topics show

The Study on Cultural Differences of International Marketing Strategy

Author: DingJianYong
Tutor: NiJun
School: East China Normal University
Course: Business management
Keywords: Cross-cultural Comparison of the United States and Japan International Marketing
CLC: F274
Type: Master's thesis
Year: 2006
Downloads: 1534
Quote: 2
Read: Download Dissertation

Abstract


The Marketing Theory incoming China for more than 20 years of time, during after multiple stages of development, Marketing Theory and marketing practice in China has achieved a lot of success. Unfortunately, the academia and the business community in the process of \International Marketing is not smooth. This article elaborated the U.S. marketing strategy is no longer universal global paper further pointed out that, in the context of globalization, multinational corporations to develop international marketing strategies need to focus on analysis of cultural factors, the impact of cultural differences on international marketing strategy increasingly far-reaching and entered a cross-cultural, international marketing new marketing stage. Understand the cultural meaning and cultural differences in a variety of dimensions, is a prerequisite for understanding cultural differences have a significant impact on international marketing decisions. Enterprises have the right frame of mind to deal with cultural differences should be fully aware of the role of the double-edged sword of cultural differences on cross-cultural marketing. By comparing the United States, Japan and China unique national culture and corporate culture to explain the reason why the United States and Japan to take a distinct marketing strategy of globalization and localization marketing strategy by the cultural characteristics of each of universalism and particularism decisions, thus proving, in order to get international marketing success, it must be based on the national and cultural characteristics of the target country, and adaptive improvements, not blindly imitate. Marketing status quo for Chinese enterprises, the author believes that the process of \Chinese enterprises to re-understand and explore the Chinese culture, and to develop and enhance products and services with Chinese cultural elements, to establish a customer-oriented awareness, a marketing concept in China, and breakthrough marketing theory. The innovation of this paper is that the \Second, to quote both cultural differences theory of dimensional analysis, comparison of national culture and corporate culture of the United States and Japan. Third, to resolve the enterprises of the United States and Japan, respectively, to take the advantages and disadvantages of globalization and localization of marketing strategy and culture the internal and marketing strategic vision of the global localization. Fourth, given the current marketing status quo of China put forward a four-point targeted recommendations.

Related Dissertations

  1. SH household carpet International Marketing Channel Strategy,F426.81
  2. Sport Marketing in China, from Sport Promotion to Brand Association,G80-05
  3. An Intercultural Study on Responsibility in China and the West,B82
  4. Research on SMES Expend International Market Based on E-CRM,F274
  5. Research on the International Market of the Wild Edible Fungus in Yunnan Province,F752.6
  6. A Study on the Possibility of Chinese Teahouses’ Overseas Operation,F719
  7. A Study on International Marketing Strategy in Accelink,F626
  8. The Research of Chinese Home Appliances Enterprises’ International Marketing Channel Model,F426.6
  9. Research on Chinese Manufacturing Enterprise’s International Marketing Strategy on the Background of RMB Appreciation,F832.6
  10. The Research of Wuxi Kitoo Power Co., Ltd for Marketing Strategy in Asian Markets,F426.61
  11. Cross - cultural study of the development of Sino-German children 7-9 years old psychological theory,B844.1
  12. Communication-Psychological Health: A Study of Cross-cultural Adaptation of Chinese International Students in an American University,B844.2
  13. An Intercultural Study on Metaphor in Chinese and English,H15
  14. A Cross-cultural Study on Chinese Enterprises’ Transnational M&A Integration,F279.21
  15. Study on Impact and Management Model of Corporate Culture in International Cooperation Projects,F272
  16. A Contrastive Case-study of Corporate Culture: Haier and Mars,F272.9
  17. A Survey of Intercultural Marriage in China: A Conflict Management Perspective,G04
  18. The Cross-cultural Research on the Han, Tu and Hui Secondary School Students of Their National Identity and the Relationship between Subjective Well-being,G635.5
  19. Preliminary Study on Intercultural Communication Competence: Quentionnaire and Survey,B841
  20. A Study of Students’ Intercultural Awareness in Adult Education Colleges,G720
  21. The Relationship among Attitudes Toward Language Study, Cross-Cultural Attitudes, and Self-identity in China,H09

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile