Dissertation > Excellent graduate degree dissertation topics show

Analytical methods and model of customer relationship management

Author: WangQun
Tutor: WangJianQiang
School: Central South University
Course: Management Science and Engineering
Keywords: analytical CRM model method
CLC: F274
Type: Master's thesis
Year: 2005
Downloads: 314
Quote: 2
Read: Download Dissertation

Abstract


Customer relationship management(CRM) is a focus of management research today. Much advanced work is done abroad, and some of its implementation are carried out also. However, the corresponding research work on CRM in China is delayed to the special development of China’s economy. Although many scholars had explored some questions such as: what is CRM, what can CRM do for the enterprise, what is the function and procedure of CRM, and obtained certain success. Also they have come to realize the importance of analytical CRM. But the study of constructing models of analytical CRM is seldom. This paper has done a simple description to the production and development, the definitions and essence, the classification of CRM at first, and has pointed out the urgency and importance that CRM of our country studies. Have then introduced analytical CRM in CRM emphatically, and has stressed the importance of data mining in analytical CRM. In the article later, the theory and method such as: the rough set theory, predicted method, AHP, MUSA (Multicriteria Satisfaction Analysis), cluster analytical method, which will be used in analytical CRM modeling are explained. Based on telecommunication trade and gone on the model and method of analytical CRM with the above theory. This paper proposed combining predicting model on the basis of rough set, using MUSA method to carry on the analysis of customer satisfaction, using the AHP approach to carry on the analysis of customer credit degree, using rough set and fuzzy cluster’s analytical method to carry on cluster’s analysis to the customer. Finally, combining the author’s application practice linked with Talkweb Information System Corporation’s TW-TCRM system, the instance analysis to above-mentioned models and methods is given.

Related Dissertations

  1. Convergence and Stability of Numerical Solution of Stochastic Differential Equations with Piecewise Continuous Arguments,O211.63
  2. The Study of a Radial Point Interpolation Meshless Method with Polynomial Basis and It’s Application,O241
  3. Research on Magnetic Field Sensor Based on GMI Effect and Geomagnetic Matching Algorithm,P318
  4. EDM Electrode Wear Mechanism and Control Research,TG661
  5. Design and Research on Stabilization Loop of Gyro Stabilized Pod Control System,V241.5
  6. Attitude Control of a Three-Axis Stabilized Satellite,V448.22
  7. Error Analysis and Measurement Method Design for the Hemispherical Resonator Gyro,V241.5
  8. Satellite Attitude Control Methods Using Only Magnetorquers,V448.222
  9. Robust Adaptive Control Algorithms Research for the System of Spacecraft Attitude Dynamics,V448.22
  10. Temperature Drift Modeling and Compensation of Fiber-Optic Gyroscopes,V241.5
  11. Effectiveness Evaluation on the Jointed Combat of the Multiple Missiles and Research on Combinatorial Optimization Algorithm,TJ760.1
  12. Simulation Analysis on Temperature Stress of RCC Arch Dam and Its Construction Joints Design Research,TV642.2
  13. The Research on the Architectural Adumbral Method of Building,TU226
  14. The Study on Structural Calculation and Analysis Method of Lattice-type Crane with Variable Cross-section Boom,TH21
  15. Transient Thermal Analysis of Multi-Body System with Complicated Boundary Conditions,TK124
  16. The Equivalent Circuit Model of Radial Vibration Mode Piezoelectric Transformer and Its Application,TM406
  17. Quantitative evaluation model based on information entropy of the classroom observation,G632.4
  18. Implementation Study of evaluation method of the high school IT courses,G633.67
  19. The Maneuvering Target Tracking Research Based on VRPF,TN957.52
  20. Research on the Doppler Wireless Location Techniques Based on DSSS,TN914.42
  21. Research of Fault Injection for a Distributed System,TP338.8

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile