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Hunan Telecom broadband business development strategy study dynamic environment

Author: HeZhiXin
Tutor: ChenXiaoHong
School: Central South University
Course: Business Administration
Keywords: Dynamic environments Hunan Telecom Broadband Broadband services Development strategy
CLC: F626
Type: Master's thesis
Year: 2004
Downloads: 101
Quote: 0
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Abstract


With the development of the Internet , the emergence of broadband and broadband high-speed growth of the industry is the inevitable result of the development of the Internet industry . Since the broadband industry since the 1990s appear first in the United States , South Korea , Japan and other developed countries and regions of rapid development , and into the 21st century , broadband development in developing countries in Asia , Africa, Latin America and other places significantly accelerated . From a global perspective , the telecommunications industry has clear signs of recovery appeared after a few years in the doldrums , the rapid growth of broadband services has become a prominent spot in the development of the telecommunications industry . In this paper, the situation faced by the broadband industry , access methods , problems , and the market environment facing Hunan Telecom broadband business development , competitive situation analysis study ; combined with the actual situation of Hunan Telecom that Hunan Telecom should use broadband growth opportunities in the market , to accelerate the development of broadband services , to seize more market share , and increase the proportion of broadband services in Hunan Telecom revenue , to become the new basis for protection of Hunan Telecom sustainable development . Hunan Telecom based on their own strength and industry conditions , strategic development goals identified as : occupation of Hunan broadband business market share of 80% of the market , to ensure that the market dominance ; five years there are 50 million users on the basis of increased to 2,000,000 ; Hunan Telecom's broadband services within the China Telecom Group living in the advanced position . Choose should be a specific analysis of the of Hunan Telecom broadband business competition strategy , the field of broadband access should take the cost leadership strategy , and broadband applications should adopt a differentiation strategy . Terms of marketing strategy for the development of broadband services , Hunan Telecom should be read in conjunction with its own resources and industry environment to take the technical innovation , service innovation, competition and cooperation, channel marketing , bundled marketing , pricing flexibility , a variety of strategies .

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