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Research about Our Country Real Estate Film and Television Advertisement Artistry and Effective

Author: LanHui
Tutor: JiangZhuSong
School: Suzhou University
Course: Art and Design
Keywords: real estate commercials Promotional film Arts Practical Overall marketing
CLC: J524.3
Type: Master's thesis
Year: 2011
Downloads: 77
Quote: 0
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Abstract


The current number of professional real estate advertising production companies in the video production process as automobile production lines,most of the aesthetic is still in the house simulation "realistic" requirements contrast,However, while ignoring the the promotional film artistic creation combined with marketing strategy.Lost in the product "dazzling" screen, is empty talk, subject no any meaning. A good real estate advertisement promotional film,not only simple roduct outward appearance and the function expression, should be comprehensive planning. direction and the overall marketing framework, grasps the product spirit and the ideas, increase value-added products. In this article combine with Nanjing FuShou Lake manor promo case, The case of production from a planning perspective to developed a set of scientific and practical real estate advertising and marketing planning framework and theory with practice mutual authentication.Hopefully,to real estate advertisement promotional film to play some role in guiding practice.

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Advertising
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