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Study of Marketing Strategy for Polypropylene Products of Sinopec-Jinan Branch

Author: ChenYiLun
Tutor: WangBo
School: Tianjin University
Course: Business Administration
Keywords: Polypropylene Marketing Strategy Fiber material Market segmentation SWOT analysis
CLC: F426.7
Type: Master's thesis
Year: 2005
Downloads: 147
Quote: 1
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Abstract


Marketing is an important issue in the modern enterprise management , the right marketing strategy of great significance to the operation and development of the enterprise . This article aims to analysis and exploration, China Petroleum \u0026 Chemical Corporation , Jinan Branch polypropylene products in the market and marketing strategies in order to help the marketing decisions of the the Jinan Branch polypropylene products . Paper start from the analysis of the domestic and international petrochemical market and polypropylene market , the domestic the polypropylene market supply and demand conditions and trends , combined with internal and external marketing environment , according to the principle of SWOT analysis of the opportunities and challenges facing , the strengths and weaknesses . Based on the subdivision to the domestic polypropylene market , the Jinan Branch polypropylene products target market selection and market positioning seriously study the marketing mix strategy in line with the the Jinan Branch actual situation and the implementation of the marketing strategy control and integration proposals and ideas . In this paper, the MBA school knowledge combined with many years of work practice summary , the proposed seven innovation : 1, the domestic polypropylene market \cascade effect ; 4, the pattern on the bag , the color of the text and editing ; 5 , \. \This paper argues that the the Jinan Branch in the fierce competition in the market if you want to obtain the survival and development of space , we must establish a modern enterprise business philosophy , all-round management system to product marketing to build their own core competitiveness .

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