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China 's commercial banks client manager system analysis

Author: ZhangYing
Tutor: RenYanYan
School: Shandong University
Course: Finance
Keywords: Commercial bank Account Manager System Incentives
CLC: F832.2
Type: Master's thesis
Year: 2005
Downloads: 344
Quote: 0
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Abstract


With the development of the domestic financial sector and China's accession to the WTO, China's financial markets from a closed monopoly market developed into an open competitive market, while foreign banks is about equally to domestic banks operating status, making the already fierce competition with industry increasingly intense. To this end, China's banking industry is actively operating system reform, since 1995, Shunde, Guangdong Branch, Agricultural Bank of China took the lead in the Agricultural Bank of China within the system since the pilot client manager system, domestic commercial banks have to implement a client manager system reform, so far almost all commercial The bank established a team of client managers. In this customer-centric, market-oriented, in order to improve customer value and enhance their own competitiveness for the purpose of business philosophy, under the guidance of China's commercial banks have made significant achievements, the net non-performing rate dropped significantly, and service functions increasingly sophisticated , the vitality of the market is growing. However, due to the influence of the traditional mechanisms, China's commercial banks in the process of implementing a client manager system encountered difficulties: the original \the functionality of the service; \Account Manager passion for work and incentives serious short-term marketing behavior, marketing increased risk ... The existence of these problems so that client manager system to the new marketing system does not really make the bank's market competitiveness and customer satisfaction fundamentally improve. In this paper, client manager system to re-examine the basis on how to deepen the reform, client manager system to fully play its role in China's commercial banks give personal recommendations. The article is divided into five parts: The first part introduces the client manager system generation, development, and meaning and philosophy, and focus on client manager system depicted fairly representative of the developed countries and regions, Hong Kong and Bank of America; second section describes the client manager system in China's development and implementation, summarize the main problems in this process: the The department setting hinder the efficiency of the service, the business process is not conducive to marketing, lack a reasonable Account Manager assessment methods, and incentives are not in place. After the article with the contents of the three sections of this chapter presents the problem one by one the causes of analysis, research and implementation of the transformation.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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