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On Building Corporate Culture Which Takes Root
Author: ZhangDengQing
Tutor: JiangSanGeng
School: Capital University of Economics
Course: Industrial Economics
Keywords: Corporate Culture The building of enterprise culture Culture landing
CLC: F270
Type: Master's thesis
Year: 2006
Downloads: 2615
Quote: 12
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Abstract
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Corporate culture as a subsystem of the social culture and objectively exist in every enterprise. Excellent corporate culture, will greatly promote the development of enterprises, on the contrary it will weaken the organization. China has more and more companies began to focus on and consciously building of enterprise culture, of which a considerable number of enterprises in the cultural construction often encounter a lot of theoretical and practical issues, such as: Corporate Culture and Management \; companies emphasize \and so on. Any excellent corporate culture must meet four criteria: based on personality, based on the strategy, based on the most fundamental business criteria, based on human nature. (1) personality is the corporate culture of life (2) reflect the corporate strategy is the basis of corporate culture (3) comply with the basic business principles is the principle of corporate culture (4) respect for humanity is the fundamental corporate culture. The four common are not independent, but a progressive layers. In the process of building a corporate culture, we must first find out the entrepreneurial spirit personality and organization personality and strategic docking, and finally to improve and enhance the commercial standards and personalized level. Further building of enterprise culture is a process, not just draft a program to complete the mission, the Programme only mean a beginning of the building of enterprise culture, enterprise culture construction from the existence of the business problem to start, problem-oriented, step-by-step system solutions; building of enterprise culture to cover the team of business leaders and entrepreneurs, the backbone enterprise full: there must be effective, refining the concept of systems and operational processes and methods; the same time you want to implement the core values ??of the system construction. So far, the data limitations, our corporate culture research focuses on the enterprise culture, corporate culture and social culture, corporate culture and corporate strategy, corporate culture and innovation, management, but in the actual level of theoretical research, Based on this, the author proposed the building of enterprise culture landing deep thinking, sort out and summarized, detailed interpretation of the corporate culture through floor construction, the building of enterprise culture is the personality, forward-looking, heritage, effectiveness and operational and into
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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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