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Construct Green Public Opinion Space

Author: WangLiLi
Tutor: YinHong
School: Tsinghua University
Course: Journalism
Keywords: Mass Media Environmental Protection Environmental Communication
CLC: G206
Type: Master's thesis
Year: 2005
Downloads: 602
Quote: 8
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Abstract

At present, China is very serious environmental problems, the Chinese government has made environmental protection as a basic national policy, to establish a scientific concept of development of economic and social development. Especially in recent years, environmental protection began to enter the macroeconomic policy-making and institutional reform of the mainstream, environmental issues have become the focus of public opinion. The mass media as an information distribution platform is also no doubt that in the dissemination of environmental knowledge, environmental philosophy plays a huge influence, and promote the development of environmental protection. It should be said that China's environmental protection is driven by the mass media gradually developed, there is no driving force for mass media, there is no cause of environmental protection today, the mass media for the government, the public, businesses, environmental professional organizations and individuals, as well as full Social Construction of a green public sphere. In this context, this article from mass communication perspective care environment, the integration of environmental issues into the framework of journalism and communication studies, analyzes environmental protection to promote the dissemination of the significance and role of environmental communication, strategic and effects, made to promote environmental protection communication development strategy to fully tap the potential of environmental spread, so as to promote the cause of China's sustained and healthy environment to develop in depth. In this thesis, the social function of the mass media as well as in environmental processes were broad functional analysis, and interpretation of \Comments on China's environmental protection and in-depth process of communication, media forms and organizations. Then put forward spread environmental challenges. Finally dissemination of results from environmental factors that affect the start made to enhance the ability of the mass media disseminate environmental way. The innovation of this paper is to select a \the role of environmental protection, but to spread environmental impact and role of environmental protection into socio-political, economic and cultural development and the environment. The role of mass media in society from the process to start, to take literature analysis, historical analysis, interviews, Internet survey methods, through the social function of the mass media, environmental dissemination process, results, problems, challenges such as classification analysis, From expedition to explore the phenomenon of internal rules and reveal environmental propagation in environmental protection, the enormous influence, and to enhance the environmental transmission capacity to improve dissemination of results, put forward constructive ideas.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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