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The Study and Use of Whole Process Marketing Theory of Real Estate

Author: ZhangHui
Tutor: XieChuanSheng
School: North China Electric Power University (Beijing)
Course: Business Administration
Keywords: Real estate Full marketing theory 4R theory
CLC: F293.3
Type: Master's thesis
Year: 2006
Downloads: 284
Quote: 2
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Abstract


Real estate marketing has been based 4R theory , a new marketing strategy , specific analysis of macroeconomic and regional markets , the future expectations of the consumers , the reality of the market demand , the competitive situation in the industry is based on the real estate market fine points, to establish corporate and product positioning , the aim is for the project in the entire process of product formed in the implementation details to meet customer needs more effectively than competitors , and thus the overall concept for the developers of the project to establish a package of value system, through product differentiation strategy to maximize the promotion of products to avoid risk, enabling developers to establish a good brand image and its products in front of the public , to reach the purpose of the whole enterprise to sell to the public . Marketing lies in the restructuring process of all aspects of marketing resources . Maximum advantage of the real estate project to play an important role or disadvantage has been greatly improved or good packaging , the formation of the advantages in resources , in order to determine its competitive advantage in the market to maximize the successful marketing of real estate projects .

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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