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Theme hotel in a material (the history, the city, the story) and the theme of the hotel around themes from the physical aspects of the hardware (architectural, decorative, products) to software (intangible aspects of creating an atmosphere, service), bringing Customers valuable, memorable hotel experience. The theme hotel upgrade customer demand and intensified competition in the hotel market of the product, in recent years, the rapid development of much-needed scientific theory as a guide. The theme hotel product experience economic theory in the hotel industry, is a typical product of the experience. From the point of view of the customer experience, cultural theme hotel products attached to a special resource study, attempts to provide some ideas and strategies on the product development of our theme hotel. First, the paper reviews the customer experience, and experience products, theme hotels, theme hotel products, such as literature, case analysis and the typical domestic and foreign theme hotel, laid the theoretical foundation for the study design. Secondly, on the basis of literature research and case studies to build the research model proposed research problems and hypotheses, and rational design of the questionnaire. Again, the data collected through the questionnaires, the use of statistical software descriptive statistical analysis of the data, factor analysis, analysis of variance, paired samples T-test, and IPA analysis, verify the research model and hypotheses, and draw five main conclusions: ① theme hotel customers are mainly young and middle-aged, highly educated persons, business people, and professional and technical personnel, the main reason these customers live theme hotel leisure travel. ② theme hotel product evaluation system consists of four dimensions that theme concept, themed environment and atmosphere, theme, facilities and products, theme activities and services, key factor of 10 themed consistency, the theme experience the culture, theme, consumer attracting sexual, geographical environment, the internal theme environment and atmosphere, theme building, basic theme of facilities and products, of additional topics facilities and products, themed events, theme services, as well as 44 evaluation. Different accommodation experience ③ customer product theme hotel assessment of the importance of the elements exist significant differences. The ④ customer 4 theme hotel product evaluation system constitutes an important dimension of the degree of order as the theme of environment and atmosphere, theme concept, of topics facilities and products, theme activities and services; the theme hotel product evaluation system consisting of 10 key factors the degree of importance The order of the geographical environment, the Themes service topics consumption attract sexual basic theme of facilities and products, theme building, themed consistency, internal theme of environment and atmosphere, of additional topics facilities and products, theme experience cultural theme activities. ⑤ by IPA analysis, to find the gap between customer expectations and the actual performance of theme hotel, come to the hotel needs to focus on efforts to improve, continue to maintain our competitive edge, lower priority, may be over-supply indicators. Finally, the analysis of the empirical findings, proposed theme hotel management countermeasures, including: accurate positioning market; fully grasp the elements of theme hotel products, that from the concept of the theme, the theme of environment and atmosphere, theme, facilities and products, theme activities and services in four aspects of interpretation of the the theme hotel's theme connotation; build a sustainable competitive advantage; comprehensive implementation of customer experience management.
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