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Since 2004, our country issued a series of legislation regulating enterprise annuity, which greatly promoted the development of enterprise annuity. At the same time, the establishment of the enterprise annuity fund trust mode, making financial institutions and professional organizations can participate in enterprise annuity management, for the financial institutions and professional bodies is the development of the opportunities and challenges, there are both broad space for development and increasingly fierce competition. The insurance industry as the main financial industry in our country, the same is faced with this situation. Based on clear the nature of enterprise annuity, the insurance industry in China with its main competitor in the enterprise annuity market competitive advantages and disadvantages of comparison, to determine the role of insurance industry in our country, and on China's insurance industry is facing opportunities and challenges, the strategies are discussed. First of all, according to its own comparative advantages, China's insurance industry can choose various roles except the custodian, can provide enterprises with including entrusted management, account management, investment management, "one-stop" services, and can only provide some functions of "split type" service. Secondly, by setting up a pension management companies in the insurance industry, improve the insurance company core competitiveness, the development of insurance financial group and promote the preferential tax policy reform strategy, to enhance their competitive advantage.
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