Dissertation > Excellent graduate degree dissertation topics show

Research on Customer Relationship Management in China Insurance Enterprises

Author: WangHui
Tutor: WenXiaoQing
School: Tianjin University of Finance and Economics
Course: Business management
Keywords: China Insurance Enterprises Customer Relationship Management Customer Value Data Mining Balanced Scoreboard
CLC: F842.3
Type: Master's thesis
Year: 2006
Downloads: 691
Quote: 4
Read: Download Dissertation

Abstract


Customer Relationship Management is designed to improve the relationships betweencustomers and enterprises, which is a new kind of business idea and management method ofcompetition. Firstly, this research makes a comprehensive summary of Customer RelationshipManagement on the basis of its theory angle, including: the producing power factors of CustomerRelationship Management;the basic theory —Theory on Customer;the definition, connotation,main characters, core thoughts and variation process of it. Secondly, this research points out thenew situation of competition among the China insurance enterprises, the features of customers ininsurance enterprises and the characters of Customer Relationship Management in the insuranceenterprises, analysing the value of Customer Relationship Management to the insuranceenterprises. Additionally it notes the Customer Relationship Management application status andproblems of China insurance enterprises, on which basis it gives a deeply analysis. Thirdly, thisresearch analyses a kind of basic model of Customer Relationship Management systems inenterprises: customers value analysis, customer satisfaction and loyalty management, DataMining, and the customer relationship management applications of Balanced Scoreboard results,on which basis it points out how China insurance enterprises makes effectively use of CustomerRelationship Management strategy and the key success factors. At last, with the example of thesuccessful implementation of Customer Relationship Management in Chinese People’s InsuranceCompany, it provides theoretical and practical guidance of the implement of CustomerRelationship Management to China insurance enterprises.

Related Dissertations

  1. Bing- thick academic thought and clinical experience and empirical studies apply to turtle soups treatment of chronic kidney disease,R249.2
  2. Design and Implementation of Cross-selling System Based on Knowledge Reasoning,TP18
  3. Design and Implementation of Course Assessment and Analysis of Decision System Based on Data Mining,TP311.13
  4. Design and Research of a Tree Data Structure for Mass Data’s Comprehensive Evaluation,TP311.12
  5. The Analysis and Design of CPPCC Shandong Provincial E-government System Based on the CRM,G203
  6. Research on Customer Value Accounting,F275
  7. Dongfeng Nissan 4S in NanJing Inn After-sales Service and Customer Relations,F426.471
  8. Research on Customer Collaboration-based R&D Management of Inspur Group’s ERP,F426.672
  9. The Influencing Factors of B2C Client-Enterprise Relationship Management and the Solutions,F713.36
  10. Research of the Effect of Brand Image on Customer Value,F224
  11. Tthe Design and Implementation of Teaching Quality Evaluation System in Zhaoqing Business& Technology on the Basis of Association Rule,TP311.52
  12. The Design and Implementation of Banking Personal Customer Relationship Management System,TP311.52
  13. CRM Application Study for Maternity & Baby Products Retailing,F721
  14. Design and realization of the bank customer relationship management information system,TP311.52
  15. LSC after the listing of the company Marketing Strategy,F719
  16. Research of Wulong Coal Mine Monitored Historical Data Mining,TD76
  17. The Method for Allocation of Marketing Budget Based on Customer Value,F274
  18. CM instrument sales company management problems of e-commerce,F426.4
  19. Data Mining in paperless examination system Application and Research,TP311.52
  20. Fund Investment Decision System Design and Research,TP311.52
  21. Computer forensics technology research evidence,D918.2

CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry > Insurance organizations
© 2012 www.DissertationTopic.Net  Mobile