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Study on the Interactive Development between Catering-industry and Tourism from the Perspective of "Macro-tourism"

Author: WuZhuangYi
Tutor: XuFeiXiong
School: Hunan Normal University
Course: Tourism Management
Keywords: Catering and tourism resources Food and beverage industry Tourism Interactive development Hunan
CLC: F719
Type: Master's thesis
Year: 2006
Downloads: 941
Quote: 6
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Abstract


Modern tourism activities , \A new industrial categories - travel catering industry in the tourism industry and the convergence of the food and beverage industry and orderly cross- process , while making a new kind of tourism resources - food tourism resources by the people more and more attention . Analysis of reality , expounding theories , services practice for the direction of transport thinking in historical analysis and logic analysis , horizontal comparative and longitudinal comparative analysis , macro analysis and micro- analysis , the combination of inductive and deductive research methods , from the clear big tourism , catering industry , food and beverage products , such as the concept for the first time defined the catering and tourism resources , tourism and catering industry concepts and features ; based on China 's basic national conditions , from a tourism point of view , under the guidance of the concept of the largest tourist -depth analysis of the food and beverage industry and tourism interaction , the first to explicitly put forward the point of view of the interactive development of the catering industry and tourism , and pointed out its profound significance , summed up this five modes interact with some of our food and beverage industry and tourism industry development . Using the SWOT method followed by a detailed analysis of the conditions and status of Hunan Province to develop food tourism resources , the development of the food and beverage industry and tourism interactive , targeted the the Hunan restaurant industry and tourism interactive development strategy : the transformation of stereotypes ; to travel market demand -oriented design , the development of tourism and catering products ; optimize the structure of food and beverage industry : to build tourism and catering industry chain ; emphasis on catering planning in tourism planning ; changing the traditional conception of qualified personnel , and vigorously building catering personnel ; promote eco- catering, building green dining establishments ; build the brand catering stimulating the development of tourism ; Establishing Characteristic awareness , strengthen the food and beverage innovation . Finally, based on the largest tourism vision and a new outlook on the future development of the local food and beverage industry .

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