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The Design and Implementation of fund sales management and analysis system

Author: WanZuo
Tutor: LiuQiHe；SongQunLi
School: University of Electronic Science and Technology
Course: Software Engineering
Keywords: Fund Management and Analysis System Classification Algorithm
CLC: F224
Type: Master's thesis
Year: 2010
Downloads: 57
Quote: 0
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Abstract


As a modern investment tool, Securities Investment Fund with the characteristics of professional financing, dispersive investment risk and relative high profit, has obtained the fast development in China’s securities market and increasingly become important for investors. There are varieties of securities investment funds for investors with different needs of risk preferences such as Money Market Funds, Bond Funds, Equity Funds, Index Fund, QDII, etc.The main mode that selling securities investment funds through banks, securities firms and other professional sales organizations has the sales of several hundred billion dollars every year so that these sales organizations always obtain the very considerable gain. They compete with each other to sell various funds and scramble for the resource of customers. Thereby, it is an important task to provide investors with a type of friendly, convenient and fast channel of purchasing funds through selling system with the use of information and network technology.Case of this dissertation is the development of the fund sales management and analysis system of the CSC. After analyzing the organizational structure of the fund sales and the main operational flow, we optimized the system with a uniform model. Based on the requirements analysis and functional modeling, the notional and logistic design of a systematic database has been constructed combined with the theory of database and the actual sales situation. Finally, the design and implementation of the system have been realized.More and more sales data have been collected by enterprises. However, the phenomenon of the“Explosive Data but Lacking Useful Information”is increasingly obvious. This paper presents a data mining algorithm based on the CAMM classification algorithm to establish a model of the characteristics of the customers’behavior. The proposed model has achieved a high credibility after the verification.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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