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Research on the Orientation of Blue Ocean Buffett Wealth Club

Author: ZhangCheng
Tutor: WeiXiaoQin
School: Ocean University of China
Course: Business Administration
Keywords: Market Research Marketing Decision-making Marketing
CLC: F832.3
Type: Master's thesis
Year: 2010
Downloads: 37
Quote: 0
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Abstract

Although be full of frustrations, Chinese capital market develops quickly to be a market which matches the international principles recognized by most of countries in legal registration, dealing rules, supervising system and so on.Blue Ocean Buffett Wealth Club was built on January 1st 2007, which was initiated by a group of financiers who believe in the "blue ocean" strategy and Buffett’s investing ideas. In the beginning of the club, the orientation is building a flat to communicate for its members. But the club meets some problems during the development because its orientation of communication and non-profit can not fit for the age. The club must rethink its orientation if it wants to develop continually in Chinese economic environment. According to the existing problems of the club, the thesis is to do the orientation research based on the model of diamond-shaped orientation.Based on the research background and theories, this thesis brings forward the status of the club and points out that the club’s main existing problems are the reducing of club members’centripetal force, the bad status of finance running and the ambiguity of developing orientation. The former communicating and non-profit orientation model can not fit for the club’s development. The club should be reoriented.Thereafter, the thesis analyzes the club’s strategy purpose and orientation environment, and builds up the Blue Ocean Buffett Wealth Club’s Orientation Model, which includes finding the orientation, choosing the orientation, the targeting of orientation and the guaranteeing of orientation. The phase of finding the orientation includes subdivision of the market and choosing of target market; the phase of choosing the orientation is divided into the evaluation of target market and the choosing of orientation point; the target of orientation is to set up the marketing strategy based on the 4CS theory. The guaranteeing of actualizing the club’s orientation is realized through improving the organization and gathering more specialists.Finally, the thesis brings forward the new Blue Ocean Buffett Wealth Club’s Orientation according to the relative theories:The club’s core mental foundation is Blue Ocean Strategy and Buffet’s Value Investing Theory. Most of the club members should be the 30 to 50 years old male enterprisers of middle-small corporations which have fluid capital between 3 million and 20 million RMB. And the club should provide special and systematic financial counseling service, and satisfy the target customers’need in substance, mental and career. The club’s orientation point is "helping your company come into the market, and creating a platform for communication".The new club after the orientation is a partnership corporate. It mainly provides financial counseling service, and aims at getting profit. The former members become the partner of the corporate at the same time. With the double identity, they will be more pleased to contribute its power for the club’s development in order to build a conformity platform which can provide every kind of financial service.In China, the government does not permit the mixed operation, so banks, securities, insurances, futures, and entrusts do their business separately. But the customers have various demands and hope to get integrated financial service in one place. And the Blue Ocean Buffet Wealth Club after the orientation aims to build up the conformable platform which can fill up the blank to satisfy customers’need.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks
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