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Based on E-marketing Model of Tourist Attractions

Author: ZhaoJuan
Tutor: ChaiShouSheng
School: Ocean University of China
Course: Tourism Management
Keywords: E-commerce tourist attractions marketing model
CLC: F724.6
Type: Master's thesis
Year: 2010
Downloads: 846
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Abstract


In the high penetration of information technology and the Internet era, each tourism enterprises and tourists are the means of information technology applications and beneficiaries.E-commerce rapidly disseminated with the popularity of the Internet. and has the distinctive features of the Internet era. As early as the 20th century,60 to 70 years, e-commerce used in airlines and tourism hotels group, build computer reservation systems, e-commerce for tourism has been circulated as modern information technology services in the broad field of tourism. However, the tourist attractions compared to other tourism enterprises, regardless of the theoretical concerns of e-commerce sector or the business community is also relatively small. Based on e-commerce services, tourist attractions is the current development of a new model, the traditional tourist attractions has brought changes in the way they operate effects, it has a great practical significance in the tourism resources integration, reduce operational costs and meet the individual needs of visitors.First, this paper analyzed and summarized the e-commerce for tourist attractions development at home and abroad in the research of literature, and in the basic theory of this paper some research on the tourism e-commerce, tourism, marketing, and tourist attractions marketing mode and so on.Next, in the central part of the thesis, put forward the system based on tourist attractions of e-commerce marketing, and analysis the meaning of the system, elaborate the build and functional integration of marketing system. Analyzed and summarized the current focus of China’s scenic spots of the seven kinds of models based on e-commerce marketing, and analysis the seven kinds of models in areas such as the operational core, value creation, functional integration, finally put forward the future e-commerce for tourist attractions.Then, the part of practical demonstration in the paper, by the case presentations of the "Donkey Mama Travel Network", and focuses on analyzing the scenic spots of the feasibility and necessity of e-commerce, and the successful experience of e-commerce development. And for the tourist attractions provide a theoretical and practical reference.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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