Dissertation > Excellent graduate degree dissertation topics show

Carrefour China E-commerce Business Model Development Research

Author: ChenZhenXuan
Tutor: ChenDaWei
School: Shanghai International Studies University
Course: Business Administration
Keywords: E-Commerce Carrefour China Business Model Digitalization
CLC: F721.7
Type: Master's thesis
Year: 2014
Downloads: 1442
Quote: 0
Read: Download Dissertation

Abstract


With the development of China, Chinese people life have domestic changed,especially in the retailing. Driven by the opening policy, local and foreign retailersaccelerate the expansion in China. Carrefour step in China in1995, and now Carrefour hasover200stores. But, Carrefour has to face more competition comes from other competitors,not only traditional brands but also e.tailers. How Carrefour is going to do when facing thishuge challenge?Internet and digitalization development is quite hot as one topic came up to us, indeed,it did change our life step by step. It hardly imagines that we can do the payment via onlinethen getting product by home delivery within2days. Also this evolution will absolutelyinfluence the business of every brand in China. Upon that, as an entry point of e-commercedevelopment, it starts the research of Carrefour e-commerce development strategy. SinceCarrefour faces this huge competition environment, how could it make his e-commercebusiness model and how to do the action plan for his sustainability in China?For the structure of this essay, I introduce the overall internet background to knowmore detail data regarding this market. Then, introduce the Carrefour China e-commercenecessity, and analysis of e-commerce business model and localization strategy. Followingthe core part, I propose some thoughts of more detail action plan for better executive of theCarrefour China e-commerce development in China.The main propose of the author is: base on the article research and analysis,combining with Carrefour working experience, author try to summarize the thoughts andconclusions to share together. Meanwhile, hopefully it can bring some reference for otherretailing industry.

Related Dissertations

  1. Harbin City Park Market Mode of Operations,F299.24
  2. The Research on the Pricing Strategy Model of Enterprises in Environment of E-commerce,F224
  3. Research on Defects Image Acquisition and Processing Digital Technology of Pipeline Welds by Ray Radiography Detecting,TG441.7
  4. Research and Practice of Rural Digital Learning Platform Based on Agent,TP311.52
  5. Design and Implementation of Online Shopping Prototype System Based on Hadoop,TP311.52
  6. The Study of Shandong Post E-business Development Strategy,F616
  7. The Practice Research on the Running Models and Development of Agricultural Insurance in Shandong Province,F842.6
  8. A Study on the Application of Electronic Commerce in Special Equipment Inspection,F724.6
  9. The Electronic Commerce Environment International Trade Operation, the Study of Trends,F724.6
  10. The Research of E-commerce Personalized Recommender Systems,F713.36
  11. Research on the EC Model of Tmall.com,F724.6
  12. On Indoctrination Function of Mass Media,G206.3
  13. The Study on Steel Logistics Electronic Business System Collaboration,F426.31;F724.6
  14. Cloud computing technology and its application in e-commerce logistics center design and operation of the application,F724.6;F252
  15. Design and Implementation based the Google platform promotional modules commodity module,TP311.52
  16. Research on Intelligent Electrical Appliances Shopping Guide System,TP311.52
  17. Research on Building Village Bossiness Circulate Information System,F259.2
  18. The Research on the Undergraduate Students’ Cognitive Difference to the Work Competence under the Aspect of Human Capital,F224
  19. Analysis of Confirming the Case of ACI Change Requested by Gengzhi and Others,D922.1
  20. Design and implementation of e-commerce online store system platform,TP311.52
  21. Study on Evaluation of Enterprise Business Model Innovation Based on Rough Set,F224

CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational > Supermarkets, chain stores,specialty stores
© 2012 www.DissertationTopic.Net  Mobile