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Model Research of Tourism Websites Based on Customer Value Process

Author: ShiChunLi
Tutor: FuGang
School: Yanshan University
Course: Tourism Management
Keywords: e-commerce business model tourism websites customer value process mode procedure
CLC: F592.3
Type: Master's thesis
Year: 2013
Downloads: 6
Quote: 0
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Abstract


With the thriving advancement of tourism industry in China, tourism networkindustry is increasingly expanding and modes of website are continually innovated, whichenable tourism network to be one of the most energetic fields among all the tourismservices. As shown by a line report about China’s online tourism reservation issued byCNNIC, cyber citizen, who have booked or are booking airplane tickets, train rickets,travel routes and hotels, amounts to133million, taking22.4%of the whole.In2013, China’s online tourism reservation market is rapidly developing, because ofthis, all kinds of tourism websites emerge and flourish. E-commerce Mode has become thekey to the survival and development of tourism websites. This paper focuses on the studyof tourism website mode, as follows:At first, based on the summarization of tourism website modes research findings, thispaper elaborates the theoretical ground and research method employed, namely, theanalysis of tourism website modes following Clients Value Process and innovationresearch under the instruction of Theory of Reusability Fundamental Mode.What’s more, the author set up the analytical model for tourism website mode, that is,Analytical Model for Tourism Website Mode Based on CVP, and the author also probesinto the factors for the formation of this model.The author goes further to employ Analytical Model for Tourism Website ModeBased on CVP in analyzing all the mainstream tourism websites in China to find existingproblems for them and put forward innovational strategies.At last, Tourism Website CVP Mode is applied to design integrated tourism websitemode procedure, which is indentified part by part in process. Starting from this, the authorbrings out the key strategy on the combination and innovation of tourism website modes,and carries out systematical analysis of integrated tourism website mode procedure.

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CLC: > Economic > Tourism economy > China 's tourism industry > Construction and development of tourism
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