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Study on the Supplier Relationship Management Mode of Chain Supermarket

Author: SongZhengQuan
Tutor: HeZuo
School: Tianjin University
Course: Business Administration
Keywords: chain supermarket supplier relationship management strategic alliance relationship purchase mode on web
CLC: F721.7
Type: Master's thesis
Year: 2010
Downloads: 457
Quote: 0
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Abstract


Chain supermarket develops very fast in the whole world, goods various in style inherent characteristic determines it is impossible for it to participate in all activities in production, must handle it well with the relationship between the suppliers numerous in quantity, can guarantee the purchase low cost, supply JIT, flexibility, lasting, best in quality of 100,000s of goods in the supermarket of chain effectively, match customer’s demand, develop continuously finally. This text puts forward now chain supermarket a great deal of problems that supplier exist of the management among the actual operation at first, then analyzes academic source and foundation of supplier relationship management(SRM), connects and puts complementing it with Wal-Mart, Carrefour (China) two international top chain supermarket probe into they in supplier actual operation manage, in charge of successful experience and deficiency that accuse of for representative, combines the overall operation of the supermarket of chain and manages the current situation, expounds supplier’s management successful mode in the supermarket of chain, thus offers reference for SRM of the numerous chain supermarkets. The text considers managing effectively in order to realize to the supplier of supermarket of chain, according to the demand (the proportion of amount on money) and supplying risk size for different goods, in SCM(supply chain management) thought and business strategy implement scientific management to the supplier instruct. Carries on the preliminary hearing of qualification to the supplier according to the system mode, verification and authentication, makes a orientation and establishes different relations, it assesses performance, sets up by database, optimizes combine performance on the basis of information management system, (purchase) prevention and control of risk. Until supplier relationship type divides into“Buy the market relationship, On-going relationship, Partnership, Strategic alliance relationship and Lengthwise integration relationship”.“Direct buy program on agriculture”of growing fresh product among them is the most representative for strategic alliance or lengthwise integration relationship, while shortens supply chain, it decreases purchase cost more lower and adds guarantee for lasting supply, quality of products. In addition utilizes online commercial platform to launch B2B and bidding purchase mode on web, can obtain the advantage of the low price and reduce the cost of procurement management by a wide margin too. For helping to set up these supplier relationship modes, increasing the benefit and efficiency, respond customer’s demand and catch the market opportunity fast, the supermarket of chain must set up or utilize the information management platform, share manufacturing, logistics providing and delivering, sell and customer’s demand information with numerous suppliers. Implements the win-win method, let the supplier participate in VMI (vendor managed inventory) program directly, this, to realizing the punctuality of the goods supplies and replenishing the goods in time, it is a guarantee to reduce the stock of the supermarket; Supplier may arrange production early too, find out about customer’s demand tendency more, count and explore customer’s inclination of liking according to the information of selling, research and develop more good products.This text proposes deficiency and limitation while studying, and the future thrust of SRM finally.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational > Supermarkets, chain stores,specialty stores
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