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Corporation Strategy of Chinamobile after Telecommnication Restruction

Author: ZhaoYang
Tutor: ZhangTieNan
School: Harbin Engineering University
Course: Business Administration
Keywords: Telecom reorganization 3G licensing The competitive strategies of China Mobile
CLC: F626
Type: Master's thesis
Year: 2010
Downloads: 263
Quote: 1
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Abstract


Telecommunication reorganization and 3G license release are the most severe subjects in telecommunication field recently. Telecommunication corpration reorganization, evoluting from old strcuture of 5+1 to 3, conducted by national resource commission and information ministry in May 2008 indicates a new round of telecommunication reorganization in China. The highlight of the reorganization which had been predicted is to construct a situation of full service competition that the formal fixed-line network operators gain their license of mobile network operation and the mobile network operators also gain their fixed-line network license in the same time. China Mobile makes the least change during the reorganization that the formal mobile business remains invariant rather than separation as others prediction and the whole fixed-line network of Railway Communication assigned by leading organizaion is taken over.In the near ten years since its fundation of China Mobile, she made evident achievement and becomes the biggest telecommunication operator in the world. In the new round of reorganization of telecommunication, China mobile not only gets the fixed-line license unexpectedly, but also gets the whole assigned considerable fixed-line network from Railway Communication. But in the view of competition, China Mobile will not handle with the weak mobile operator China Unicom any more but with the new China Telecom and new China Unicom who have integrated strong monopolized fixed-line network advange and mobile network license supplement.The new China Telecom and China Unicom who have the 80% market share in household customers and government-enterprise customers would grow stronger after their receive of mobile service license and carry out intersectant binding and sell based on their existing customer resource, thus fully robing the mobile customers of China Mobile in strorage and new emerging market.So It is predictable that China Mobile would face great pressuer in its traditional advantage of mobile service. Based on management science, the paper introduces the status quo and trend of telecommunication, makes research and judgement on the effect caused by telecommunication reorganization and 3G license release for China Mobile. In addition, the paper also analyses the new strategic status of China Mobile and puts forwards the competitvie strategies on customer development, product designing, service tariff establishment, channel construction and group market expand. The paper would be helpful to establish purposeful strategic goal for China Mobile leaders and effective 3G service plan for China Mobile employee as well as direct cooperation between various organizations inside China Mobile to realize full, harmonic and persistent development under new competitive situation.Begin with the analysis of the competive situation after telecommunication reorganization, the paper makes use of several management tools, such as SWOT analysis method, PEST analysis method, Porter’S five force mode and competitive strategy theory to make a research on the development status quo and competitive strategy in the future which would be useful as reference in enterprise developing.

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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