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Based on the the WEB2.0 instant messaging profit model study

Author: WuDi
Tutor: WangTao
School: Changchun University of
Course: Management Science and Engineering
Keywords: IM Profit Model Value Creation WEB2.0
CLC: F49
Type: Master's thesis
Year: 2010
Downloads: 137
Quote: 0
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Abstract


Instant messaging software is familiar to every users, instant messaging industry participants are improving their products and service and build many new profiting model by taking advantage of the latest technology of WEB2.0. Having such a huge market that almost every kinds company in this industry chain profits much. Nowadays one after one successful profiting model bring the whole industry to a more important position and one after one third part software also profit through instant messaging, so we must recognize the industry once again for this industry have completed a great transformation from a simple communication tool.In WEB2.0 platform, instant messaging, integrated multimedia communication, collaboration, communication, P2P and other technical or functional platform, and through an open system to create a broad coalition.When this paper was writing, the instant messaging had a significant change that instant messaging users’status was changing to community groups from individuals in 2008. Therefore, this paper aimed at figuring out the law of the profiting model in this industry, and then we hope that this law can be used to direct the development of the industry.Based on the WEB2.0’s principle of sharing and risk philosophy, instant messaging services, operators, technology providers, advertisers, and others’ interaction with each others will have a more profound meanings. The study was designed to provide for the emerging instant messaging enterprise, or traditional instant messaging operators a innovative business models, to find more suitable for their development and eventually speed up the development of China’instant messaging industry.This paper reached the following conclusions:1、through the development of community-based networks, the target user of instant messaging have focused on groups other than individuals, at such a circumstance this paper brings a new profiting model. 2、advertising company are more focusing on instant messaging for the reason of huge number of users, at such a circumstance we can also bring a new profiting model for this industry.

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