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Study on Credit Sale Management Improvement of KN Company

Author: SunXueKun
Tutor: LiMei
School: Lanzhou University
Course: Business Administration
Keywords: Credit sell management Account receivable Risk control
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 27
Quote: 0
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Abstract


With the gradual aggravation of the market competition of our country, the flexible trade way is being produced constantly, credit sales becomes the marketing method that a lot of enterprises praise highly. Though credit sales is that enterprises dominate the market, achieve and fetch an effective means of benefit, but produce the increasingly great trade risk at the same time, enterprise’s debt recovery and bad account question are very outstanding. A lot of enterprises shoulder the heavy burden, walk with difficulty, some can’t even manage normally, influence the sound development of the market economic system of our country directly. After entering the WTO, the enterprises of our country are in a more open competitive environment of market, whether could set up a set of advanced credit management systems, improve the credit images of enterprises, credit position and strengthen credit capability and credit risks control ability, it will be a key factor to determine survival and development of each enterprise, it is a very urgent and arduous task in front of each enterprise too. This text regards KN Company as the case to study, has dissected the current situation that KN Company sold actually, find the problem existing in the course of credit sales, according to the modern credit management theory, combine the real characteristic of credit sales of KN Company, set up scientific whole credit management mode. Meanwhile, strengthen construction of basic supplementary measure such as the management organizing system of credit, information technology, credit culture, create good condition and atmosphere for implementation of whole credit management. The author hopes through setting up the whole credit management mode of KN Company, find the effective method to implement risk control of credit, offer help for the credit management level of improving domestic polyether trade.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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