Dissertation > Excellent graduate degree dissertation topics show

A Study on Digital Camera Product Diffusion Across Brands and Cities

Author: TangKai
Tutor: LiNaiHe
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: digital camera product diffusion BASS model
CLC: F426.6
Type: Master's thesis
Year: 2008
Downloads: 27
Quote: 0
Read: Download Dissertation

Abstract


As imagine recorder, camera and film were invented more than 160 years ago. In the recent 20years, digital technology was combined with traditional photography equipments, stepping with the development of electronic technology. Digital camera was introduced as consumed products in Japan firstly, and penetrated to China about 10 years ago, and was adopted by many Chinese consumer step by step. During the diffusion course, there are to trends: the first trend is consuming compact digital camera are designed slim and fashion; another one is digital single reflection lens (DSRL) products are becoming more and more popular. Since the year of 2005, there are many new products spring up in the line of changeable lens product.Now, several brands origin from Japan and Korea dominate China digital camera market, and they are distributed cross more than 30 cities, the process can be regarded as the diffusion in deferent areas. As a result of difference in the incoming and afford ability, and consuming habits, there are outer-synchronous of diffusion speed and acceleration. This thesis focuses on digital camera products penetration process, take use of the BASS model and SPSS to bring out the marketing strategy and sales forecast.

Related Dissertations

  1. Research on Digital Camera Calibration and Related Techenique,TP391.41
  2. Research on the marketing Strategy Choice of PC Enterprise Based on the Technology Innovation Ddiffusion Theory,F426.671;F224
  3. The Study of Image Matching Based on Tunnel’s General Digital Camera Image,TP391.41
  4. Research on Innovative Products Diffusion by Social Learning in Wireless Value-Added Services,F626
  5. Dynamic GPS positioning verification method and error analysis,P228.4
  6. Digital cameras on the three-dimensional space scales ranging,TP391.41
  7. The Application of Bass Model in Domestic Market Forecast of Room Air-Conditioner,F224
  8. Research on Point-of-sale Factors of Influencing New Product’s Market Diffusion,F274
  9. Diffusion Model and Empirical Analysis of Chinese Earth Resource Satellite Image,F426.5
  10. The Study on Modeling and Resolving in the Application of Digital Close-range Photogrammetry to the Tunnel Project,P234.1
  11. Forest Parameter Extraction Using LiDAR Data and Digital Camera Image,S771.8
  12. Autofocus technology and its engineering applications,TP274.2
  13. A Comparative Study of Color Restoration Models for Color Management of Digital Camera,TS802
  14. The Study and Implementation of Geometrical-Distortion Auto-Correcting Algorithm of Digital Image,TP391.41
  15. The Design and Research of the Digital Camera Based on the Theory of Visual Psychological,TB852.1
  16. The Research of Testing Daylight Factor on the Method of Digitalizing Picture Processing,TU113.5
  17. Close-Range Digital Imagine Technologies for Hydroelectric Engineering,TV221.1
  18. ,TB852.1
  19. Techniques and Applications Research on Airborne Multispectral Digital Camera System,P231
  20. Research and Application on 3D Reconstruction of Computer Vision,TP391.4

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile