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Formulation and Implementation on the America Area Marketing Strategy of First Corp. in the Environment of Management Game

Author: ZhuXiaoJie
Tutor: MaQinHai；XuBo
School: Northeastern University
Course: Business Administration
Keywords: Management Game Marketing Strategy Strategic Management
CLC: F416.87
Type: Master's thesis
Year: 2007
Downloads: 47
Quote: 0
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Abstract


The Management Game Project is a global strategic management business simulation training courses Carnegie Mellon University interactive simulation center use of computers and network technology development. The program offers several multinational companies to compete typical multinational market simulation competitive environment, companies operating in this environment simulation, its operation and management related to strategy, production, marketing, finance and many other aspects. The main content of this paper is to rich Ita Management Game environment (First Corporation), for example, summarizing and analyzing the contents of the companies involved in the development and implementation of the marketing strategy planning in the Region of the Americas. Rich Ita company's management team by the 2004 session of the six EMBA students, respectively, as the company's Chief Executive Officer, Marketing Director (Region of the Americas), Marketing Director (European Region), Marketing Director (Asia region), chief production Operating Officer and Chief Financial Officer. The author of any of the Region of the Americas director of marketing, responsible for the development and implementation of high-end products and mass marketing strategies of the two brands of watches. First, this paper describes the implementation of the marketing strategy of rich Ita 2006-2008 two brands of watches in the Americas region, while the correlation analysis, and on this basis to develop the 2009-2011 two brands watch Region of the Americas marketing strategic planning. Secondly, through the establishment of quantitative analysis models and historical data, the analysis of the decision-making of the competitors and competitive behavior, provided sufficient scientific basis for marketing decisions in the Region of the Americas. Finally, rich Ita in 2006-2008 two brands watch the implementation of the marketing strategy of the Region of the Americas is based on the reality of the company's marketing strategy formulation process should be noted that several issues were discussed. The main line of rich Ita two brands watch the development and implementation of regional marketing strategy for the Americas, to the guidance of the members of the Board in the actual marketing and annual reports on the work process in a business simulation environment for the auxiliary system explains how teamwork the form of designing and implementing able to guide the company's continued development strategic planning. Through this project, not only for what they have learned in-depth understanding and be innovative, but also from a strategic understanding of the actual situation of the enterprise marketing.

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CLC: > Economic > Industrial economy > The world's industrial economy > Industrial sector economy > Light industry,handicrafts > Watch Industry
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