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The Business Plan of Yijing International Health Center in CH

Author: LiangFei
Tutor: LiZhiHong
School: South China University of Technology
Course: Senior management of Business Administration
Keywords: aging CCRC marketing strategy
CLC: F719
Type: Master's thesis
Year: 2014
Downloads: 170
Quote: 0
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Abstract


China entered the aging society since1999,the elderly population continues to grow.The continued growth of the elderly population means that the potential of pension demandincrease. Market of the industry for retired elder support involved in the field of elderly healthcare,care of the daily life,culture and entertainment,life-long education,safeguard,hospicecare,and so on. Due to time of pension socialization,marketing is short,the pension marketexisted supply gap,pension institutions occupancy rate is relatively low,a lower level ofmanagement and service deficiencies. This paper puts forward building of the Yijing healthcenter which considering the harmonious development of urban and rural culture,international leisure culture,international health healthy culture for the lead,includingpension,health,leisure,entertainment,vacation and business functions,having the FiveRidges Characteristic,to be demonstration bases of eco-healthy center in South China. Thecenter is a necessary complement to the improvement of the social old-age security system,not only help to alleviate the burden on the government pension,but also help improve thequality of life of older persons, promote the construction of harmonious society as well asthe enhancement of the overall social well-being index. While stimulating economic growthin the region, the center bring more revenue.The paper structure is based on the order of the research questions,combined with basicsituation,investment environment and market analysis,propose the planning of spatialdistribution and construction plans;definite the project orientation and target market;useSWOT to analysis the project’s strengths,weaknesses, opportunities,threats and strategymatrix; make strategies of products,pricing,channel and promotion. At last,carefullyestimate the base construction projects to determine the total project investment andfinancing;in-depth analysis of the project’s economic and social benefits,the risk factors ofthe project analysis to study countermeasures to determine the feasibility of the project.

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