Dissertation > Excellent graduate degree dissertation topics show

A Study on Culture Marketing Strategy of International Tourism

Author: LiuChaoYang
Tutor: WangXueCheng
School: Tianjin University of Finance and Economics
Course: English Language and Literature
Keywords: tourism culture marketing marketing strategy
CLC: F591
Type: Master's thesis
Year: 2013
Downloads: 6
Quote: 0
Read: Download Dissertation


Nowadays, tourism is playing an increasingly important role in international economy. Tourism has become pillar industry in many countries. China is a multinational country with long history. It has splendid cultural and rich natural resources. In recent years, with the change of tourist consumption idea, Chinese culture is becoming a great selling point in international tourism market. China has become the third world tourist destination ranking after Europe and America. World tourism organization predicts china will have received137million inbound tourists by2020, accounting for8.6%of world’s market share, the fourth in the world. China’s outbound travel will reach100million person-times, accounting for6.2%of the world’s market share, the fourth in the world. Chinese tourism is facing an unprecedented opportunity. At the same time, it also encounters with severe challenges. The precious cultural resources are not effectively used in tourism. Many defects existing in marketing strategy lead to a very low market share of Chinese tourism in international tourism market. Compared with world tourism power, Europe and America which respectively holds53.3%and15.8%of world market share, China has a long way to go in improving its tourism and increasing its international market share.In the hypercompetitive international tourism market, the success of a tourist destination does not only depend on its natural resource, but also on the employment of proper marketing strategy. With the improvement of educational level, tourists have more interest in culture consumption. They pursue spiritual and cultural satisfaction in travelling. Cultural marketing is defined as a kind of strategic marketing activity in which enterprises achieve business goals through consciously discovering, screening, training and using one kind of unique core values. Therefore, cultural marketing is an effective way in showing the cultural value of tourist destination. The employment of culture marketing in the process of tourism marketing must lead to the successful promotion of tourist destination, the improvement of international competitiveness, and the increase of world’s market share.

Related Dissertations

  1. Tourism Comments on the Internet’s Semantic Analysis and Usefulness Research,TP391.1
  2. Study on New Product Launch Strategy in Decathlon,F274
  3. Research on the Behavior of Tourist from Russia to Sanya,C912
  4. Research on the Circular Economy Construction of Small Tourist Town of Yunnan,F592.7
  5. Funiu Mountain World Geological Park eco-tourism product design,F592.7
  6. Based on the welfare economics of tourism development of circular economy,F590
  7. Environmental ethics based on the concept of circular economy of tourism research,F590
  8. National travel to minority women 's gender roles change research,F592.7
  9. Study on Sustainable Development based on the ecological footprint of the Genghis Khan Mausoleum Tourist Zone,F592.7
  10. Research on the Traffic Problem of Historic Block in the City,TU984.191
  11. Municipal tourism land use planning environmental impact assessment,X820.3
  12. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  13. A Study of Applying Dialogue Teaching to Tourism English Class in Secondary Vocational Schools,G633.41
  14. The Analysis of Travel Behavior Features of Retired University Faculty,G647
  15. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  16. Gas station convenience store sales strategy,F426.22
  17. Marketing Strategy of China campus buy,F274
  18. Community impact study of the distribution of benefits mechanism of development of ethnic village,D422.6
  19. PXSF Nursery School Service Marketing Management Analysis,G617
  20. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  21. A Study on Mode of School-based Training of "Dually-qualified Teachers" of Toursit Majors in Secondary Vocational School (A Case Study of Guangzhou Tourism Vocational School),G715.1

CLC: > Economic > Tourism economy > World tourism industry
© 2012 www.DissertationTopic.Net  Mobile